Let's wake up your market with business development & digital marketing!

The digital transformation continues to change our practices. Since its birth in the 1950’s in the United States, marketing has focused on understanding consumer behavior. Indeed, It is by borrowing its science from sociology and psychology that wonders have been achieved in terms of brand positioning and, ultimately, sales.

Having become too spendthrift over time, the marketing department has undergone a transformation linked to the internet. It is the birth of digital marketing which, at the beginning of this millennium, sees the appearance of new market measures put forward by the emerging disciplines of SEO (Search Engine Optimization) and SEA (Search Engine Advertising). Moreover, indicators such as click through rate (CTR) and cost per click (CPC) have made it possible to measure the impact of campaigns and improve them in agile mode. All while keeping control of the budget! Combined with marketing automation techniques, content marketing contributes to the commercial development of the company by generating new leads. Finally, these leads need to be qualified before being passed on to the sales department.

Whatever the level of digital maturity reached by an organization, it will be difficult to do without some field business development. The latter also fits in perfectly with digital marketing, especially in the B2B sector. Depending on the need – digital, marketing, sales – and the development phase experienced by your company, Odienz will be able to support the following stages: