Marketing automation, the sword arm of business development
The term marketing automation refers to the automation in the broad sense of marketing campaigns triggered by a set of predefined conditions, depending on the behavior of users. It becomes thus possible to combine sending emails, SMS, webinars or surveys to targeted customer segments.
At Odienz, we use the Zoho Marketing Plus (ZMP) solution to carry out this mission: to link the content distributed (cf. content marketing) to your business objectives, by generating leads. Such a coaching project goes through the following steps:
Optimize ZMP configurations
- Establishing information sources (triggers) and data path
- Importing contacts ; creation of contact lists
- Syncing with info sources and creation of contact lists
- Generation of CX for contact lists and defined triggers
- Determining of lead scoring scales and stages
- Content marketing: if necessary, proofreading for missing content
- Etc.
Formalize documentation
- Data flows between the source of information and Zoho Marketing Plus
- The procedure for creating a trigger
- Creation of contact lists in Zoho Marketing Plus
- Creation of customer journeys
- Setting the lead scoring
Sharing of unfinished documentation little by little as the coaching sessions progress.
Who is this service for?
Pragmatic marketing automation allows you to orchestrate your content (emails, blogs, surveys, podcasts, webinars, etc.) and track your prospects in a quantified way. With a content marketing strategy and technical integration that Odienz can manage, your business development will finally be able to rely on your digital marketing activities.
