{"id":5477,"date":"2023-07-03T20:47:41","date_gmt":"2023-07-03T20:47:41","guid":{"rendered":"https:\/\/odienz.ch\/services-marketing-sales-hr\/business-development-marketing-digital\/content-marketing\/"},"modified":"2023-09-11T05:45:37","modified_gmt":"2023-09-11T05:45:37","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/business-development-marketing-digital\/content-marketing\/","title":{"rendered":"Content marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5477\" class=\"elementor elementor-5477\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66b6be4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66b6be4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-fa39cf3\" data-id=\"fa39cf3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10267b1 elementor-widget elementor-widget-heading\" data-id=\"10267b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Content marketing, a preamble to digital marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6024d51 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6024d51\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b7cc998\" data-id=\"b7cc998\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2254399 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2254399\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c090460\" data-id=\"c090460\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5dd2ed7\" data-id=\"5dd2ed7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d78ed8 elementor-widget elementor-widget-text-editor\" data-id=\"5d78ed8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Content marketing is all about creating and delivering valuable content. Useful and informative, it aims to develop its visibility with both prospects\/customers and search engines. Content marketing is also an essential component of any <a href=\"https:\/\/odienz.ch\/en\/services-marketing-sales-hr\/business-development-marketing-digital\/marketing-automatisation\/\">automation<\/a> project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb3c59f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fb3c59f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42ee61e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42ee61e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac96bfb\" data-id=\"ac96bfb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17ab205 elementor-widget elementor-widget-text-editor\" data-id=\"17ab205\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">To sum up, our 3-step content marketing methodology:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cbfca6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cbfca6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ef6b0a6\" data-id=\"ef6b0a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fa1ab69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa1ab69\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2f3f099\" data-id=\"2f3f099\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-227f1ad elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"227f1ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feb2998 elementor-widget elementor-widget-text-editor\" data-id=\"feb2998\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Identify the target audience through <a href=\"https:\/\/odienz.ch\/en\/services-marketing-sales-hr\/business-development-marketing-digital\/position-your-brand\/\">brand positioning<\/a> and its <a href=\"https:\/\/odienz.ch\/en\/contenus-articles-cas-d-usage-podcasts\/blog-business-development-marketing-digital-hr-2\/\">Personas<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-84380f6\" data-id=\"84380f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f6f3296 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6f3296\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4ce09a7\" data-id=\"4ce09a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db1064c elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"db1064c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e36ea3 elementor-widget elementor-widget-text-editor\" data-id=\"8e36ea3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Produce digital content in line with the audience, in several formats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-db22bbf\" data-id=\"db22bbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5311618 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5311618\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1bc2cf2\" data-id=\"1bc2cf2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db7b332 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"db7b332\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c867c81 elementor-widget elementor-widget-text-editor\" data-id=\"c867c81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Disseminate content according to a publication schedule.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10cb9f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10cb9f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d278492\" data-id=\"d278492\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cefc17 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5cefc17\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a90392d elementor-widget elementor-widget-text-editor\" data-id=\"a90392d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At Odienz, we have the particularity of ensuring the production of several types of content, as well as their distribution on referenced digital platforms, in collaboration with <a href=\"https:\/\/odienz.ch\/en\/corporate-culture-missions-marketing-digital-business-development-and-rh-values-team-partners\/#partners\">our partners<\/a>. Concrete examples of content marketing are available at the end of the page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6c960c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6c960c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-620e1b3\" data-id=\"620e1b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b9bf4ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9bf4ed\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1a64e58\" data-id=\"1a64e58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8036884 elementor-view-stacked elementor-position-inline-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"8036884\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" height=\"512\" viewBox=\"0 0 91 91\" width=\"512\" data-name=\"Layer 1\"><g><path d=\"m41.61 62.66 10.39-2.66a1.71 1.71 0 0 0 .92-.48l36.17-36.19a5.14 5.14 0 0 0 0-7.26l-2.92-2.93a5.1 5.1 0 0 0 -3.64-1.5 5.1 5.1 0 0 0 -3.63 1.5l-6 6v-11.31a7.19 7.19 0 0 0 -7.22-7.18h-57.74a7.19 7.19 0 0 0 -7.18 7.18v62.64a7.19 7.19 0 0 0 7.18 7.18h27.42l17.27 12.35a1.75 1.75 0 0 0 2.77-1.42v-10.93h10.28a7.19 7.19 0 0 0 7.18-7.18v-19.83a1.75 1.75 0 0 0 -3.5 0v19.83a3.68 3.68 0 0 1 -3.68 3.68h-14.84a1.75 1.75 0 0 0 0 3.5h1.06v7.53l-15-10.71a1.73 1.73 0 0 0 -1-.32h-28a3.68 3.68 0 0 1 -3.68-3.68v-62.64a3.68 3.68 0 0 1 3.72-3.68h57.74a3.68 3.68 0 0 1 3.68 3.68v14.85l-26.63 26.63a1.75 1.75 0 0 0 -.48.92l-2.78 10.27a1.7 1.7 0 0 0 .44 1.7 1.82 1.82 0 0 0 1.7.46zm36.8-44.08 5.24 5.24-32 32-5.24-5.23zm-33.47 35.42 3.26 3.26-4.53 1.23zm37.59-38.86a1.63 1.63 0 0 1 1.16.48l2.92 2.92a1.63 1.63 0 0 1 0 2.31l-.49.49-5.23-5.23.49-.49a1.59 1.59 0 0 1 1.15-.48z\"><\/path><path d=\"m17.27 18.35h14.26a1.75 1.75 0 0 0 0-3.5h-14.26a1.75 1.75 0 0 0 0 3.5z\"><\/path><path d=\"m50.11 18.35a1.75 1.75 0 0 0 0-3.5h-10.9a1.75 1.75 0 1 0 0 3.5z\"><\/path><path d=\"m17.27 33h6.73a1.75 1.75 0 0 0 0-3.5h-6.73a1.75 1.75 0 1 0 0 3.5z\"><\/path><path d=\"m38.56 45.93a1.75 1.75 0 0 0 -1.75-1.75h-6.09a1.75 1.75 0 0 0 0 3.5h6.09a1.75 1.75 0 0 0 1.75-1.75z\"><\/path><path d=\"m17.27 62.34h16.82a1.75 1.75 0 0 0 0-3.5h-16.82a1.75 1.75 0 1 0 0 3.5z\"><\/path><path d=\"m60.09 18.35a1.75 1.75 0 0 0 0-3.5h-3.36a1.75 1.75 0 1 0 0 3.5z\"><\/path><path d=\"m51.86 31.27a1.75 1.75 0 0 0 -1.75-1.75h-19a1.75 1.75 0 1 0 0 3.5h19a1.75 1.75 0 0 0 1.75-1.75z\"><\/path><path d=\"m22.72 44.18h-3.72a1.75 1.75 0 1 0 0 3.5h3.77a1.75 1.75 0 1 0 0-3.5z\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSeries of articles\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-608e6df elementor-widget elementor-widget-text-editor\" data-id=\"608e6df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Generally speaking, blog posts are among the most popular content. In other words, they are the basics of content marketing. Starting with 3 articles, a series allows us to build a rapport with your audience. A preparatory session with the client &#8211; sometimes of the brainstorming type &#8211; enables the Odienz team to identify the target audience as well as the best stories to tell them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e31d9a0\" data-id=\"e31d9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b06877 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b06877\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f76b425\" data-id=\"f76b425\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf55000 elementor-view-stacked elementor-position-inline-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"cf55000\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"681.677316px\" height=\"682.66705px\" viewBox=\"0 0 681.677316 682.66705\"><g><path d=\"M427.496696,320.871025 L481.654101,246.40426 C483.725199,243.556413 487.033278,241.871994 490.554654,241.871994 L602.373318,241.871994 C646.17197,241.871994 681.677316,206.365704 681.677316,162.566663 L681.677316,79.3053314 C681.677316,35.5062901 646.17197,0 602.373318,0 L408.049323,0 C364.250477,0 328.743992,35.5064849 328.743992,79.3053314 L328.743992,97.5533309 C328.743992,103.076178 333.221144,107.553331 338.743992,107.553331 C344.266839,107.553331 348.743992,103.076178 348.743992,97.5533309 L348.743992,79.3053314 C348.743992,46.5521797 375.296171,20 408.049323,20 L602.373318,20 C635.126156,20 661.677317,46.5518658 661.677317,79.3053314 L661.677317,162.566663 C661.677317,195.320128 635.126156,221.871994 602.373318,221.871994 L490.554654,221.871994 C480.63474,221.871994 471.314018,226.617952 465.479282,234.640961 L417.994992,299.931333 L417.99599,250.391994 C417.99599,236.247416 408.470868,223.809615 394.824159,220.396896 L394.409367,220.29625 C367.849108,214.049705 348.743992,190.232199 348.743992,162.566663 L348.743992,144.318663 C348.743992,138.795816 344.266839,134.318663 338.743992,134.318663 C333.221144,134.318663 328.743992,138.795816 328.743992,144.318663 L328.743992,162.566663 C328.743992,199.565299 354.284177,231.405122 389.830137,239.76496 C394.574607,240.881027 397.99599,245.297826 397.99599,250.391994 L397.99599,311.278659 C397.99599,327.074829 418.208801,333.64662 427.496696,320.871025 Z M611.469585,87.8283978 C616.992432,87.8283978 621.469584,83.3512454 621.469584,77.8283978 C621.469584,72.3055507 616.992432,67.8283978 611.469585,67.8283978 L411.40159,67.8283978 C405.878742,67.8283978 401.40159,72.3055507 401.40159,77.8283978 C401.40159,83.3512454 405.878742,87.8283978 411.40159,87.8283978 L611.469585,87.8283978 Z M174.372662,515.976654 C244.120841,515.976654 300.663326,459.434169 300.663326,389.68599 L300.663326,226.199461 C300.663326,222.883865 300.535555,219.598109 300.284668,216.346851 L300.167234,214.922244 L300.166926,214.888261 C300.166926,214.205102 300.098421,213.537944 299.967907,212.89328 C293.321598,149.399161 239.626454,99.9087975 174.372662,99.9087975 C104.623374,99.9087975 48.0806655,156.451058 48.0806655,226.199461 L48.0806655,389.68599 C48.0806655,410.994885 53.3728842,431.56118 63.331066,449.890524 C65.9676006,454.743412 72.0389777,456.540122 76.8918664,453.903588 C81.744755,451.267053 83.541465,445.195676 80.9049304,440.342787 C72.5290757,424.925925 68.0806655,407.638784 68.0806655,389.68599 L68.0796652,374.146654 L280.662665,374.146654 L280.663326,389.68599 C280.663326,447.80145 234.022151,495.023779 176.130366,495.962414 L174.372662,495.976654 C150.373467,495.976654 127.613834,488.012407 109.087154,473.57102 C104.731302,470.175671 98.4477118,470.954313 95.0523628,475.310165 C91.6570137,479.666017 92.4356554,485.949607 96.7915075,489.344956 C118.801359,506.501444 145.878906,515.976654 174.372662,515.976654 Z M280.663326,354.14605 L68.08,354.14605 L68.08,317.94305 L134.179863,317.942259 C139.702711,317.942259 144.179863,313.465106 144.179863,307.942259 C144.179863,302.419412 139.702711,297.942259 134.179863,297.942259 L68.08,297.94305 L68.08,271.41505 L134.179863,271.414927 C139.702711,271.414927 144.179863,266.937774 144.179863,261.414927 C144.179863,255.892079 139.702711,251.414927 134.179863,251.414927 L68.08,251.41505 L68.08,226.199461 L68.09,224.88905 L134.18013,224.888261 C139.702977,224.888261 144.18013,220.411109 144.18013,214.888261 C144.18013,209.365414 139.702977,204.888261 134.18013,204.888261 L70.2178761,204.887258 C80.0871179,156.398056 122.96844,119.908797 174.372662,119.908797 C225.775882,119.908797 268.656935,156.398201 278.526126,204.887311 L214.564262,204.888261 C209.041414,204.888261 204.564262,209.365414 204.564262,214.888261 C204.564262,220.411109 209.041414,224.888261 214.564262,224.888261 L280.655402,224.888038 C280.66068,225.324551 280.663326,225.761697 280.663326,226.199461 L280.663326,251.41505 L214.564262,251.414927 C209.041414,251.414927 204.564262,255.892079 204.564262,261.414927 C204.564262,266.937774 209.041414,271.414927 214.564262,271.414927 L280.663326,271.41505 L280.663326,297.94305 L214.564262,297.942259 C209.041414,297.942259 204.564262,302.419412 204.564262,307.942259 C204.564262,313.465106 209.041414,317.942259 214.564262,317.942259 L280.663326,317.94305 L280.663326,354.14605 Z M611.469585,163.547729 C616.992432,163.547729 621.469584,159.070577 621.469584,153.547729 C621.469584,148.024882 616.992432,143.547729 611.469585,143.547729 L411.40159,143.547729 C405.878742,143.547729 401.40159,148.024882 401.40159,153.547729 C401.40159,159.070577 405.878742,163.547729 411.40159,163.547729 L611.469585,163.547729 Z M286.01666,682.66705 C298.935507,682.66705 309.408659,672.193897 309.408659,659.27505 C309.408659,632.105795 287.383766,610.080385 260.215327,610.080385 L218.013,610.08105 L211.742114,563.118086 C289.999394,545.968178 348.743991,476.110178 348.743991,392.77599 L348.743991,331.623992 C348.743991,326.101144 344.266839,321.623992 338.743992,321.623992 C333.221144,321.623992 328.743992,326.101144 328.743992,331.623992 L328.743992,392.77599 C328.743992,469.381318 272.636274,533.145502 199.363635,545.125868 L199.250215,545.139096 C199.062936,545.164112 198.877564,545.194161 198.694218,545.229087 C190.770756,546.493491 182.646935,547.147986 174.373329,547.147986 C166.104021,547.147986 157.984353,546.494209 150.063306,545.235637 C149.876592,545.195146 149.686191,545.164132 149.493776,545.138429 L149.372418,545.124247 C76.1029388,533.139784 20,469.378191 20,392.77599 L20,331.623992 C20,326.101144 15.5228471,321.623992 10,321.623992 C4.47715239,321.623992 0,326.101144 0,331.623992 L0,392.77599 C0,476.109847 58.7439244,545.967087 137.001743,563.117667 L130.729,610.08105 L88.5299978,610.080385 C61.3606334,610.080385 39.3366657,632.105388 39.3366657,659.27505 C39.3366657,672.193897 49.8098179,682.66705 62.7286651,682.66705 L286.01666,682.66705 Z M197.836,610.08105 L150.907,610.08105 L156.759593,566.265475 C162.552768,566.849069 168.42876,567.147986 174.373329,567.147986 C180.317076,567.147986 186.192267,566.849136 191.984669,566.265475 L197.836,610.08105 Z M286.01666,662.66705 L62.7286651,662.66705 C60.8555126,662.66705 59.3366652,661.148203 59.3366652,659.27505 C59.3366652,643.150872 72.4065386,630.080384 88.5299978,630.080384 L260.215327,630.080384 C276.337966,630.080384 289.408659,643.151385 289.408659,659.27505 C289.408659,661.148203 287.889812,662.66705 286.01666,662.66705 Z\" id=\"Shape\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPodcasts\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ba3336 elementor-widget elementor-widget-text-editor\" data-id=\"8ba3336\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to Statista, 24% of Swiss residents listened to podcasts every week in\u2026 2020 (!) Thanks to its partnership with the <a href=\"https:\/\/www.odiolab.ch\/\" target=\"_blank\" rel=\"noopener\">Odiolab<\/a> association, Odienz produces and distributes for its customers:<\/p><ul><li>a dedicated podcast to bring a brand closer to its community<\/li><li>a podcast episode highlighting a key moment (e.g. innovation, event)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91d5d47 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91d5d47\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9e1427e\" data-id=\"9e1427e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1bf5782 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bf5782\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8f8da41\" data-id=\"8f8da41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08eb5f3 elementor-view-stacked elementor-position-inline-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"08eb5f3\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" height=\"512\" viewBox=\"0 0 491.5 491.5\" width=\"512\"><g id=\"Layer_x0020_1\"><g id=\"_297813272\" clip-rule=\"evenodd\" fill-rule=\"evenodd\"><path id=\"_297761240\" d=\"m354.4 270.6c-1.6 0-3.2-.8-4.1-2.4l-36.8-63.7c-2.2-3.7-2.7-8.1-1.6-12.3s3.8-7.7 7.5-9.9 8.1-2.7 12.3-1.6 7.7 3.8 9.8 7.5l36.8 63.7c1.3 2.3.5 5.2-1.7 6.5-2.3 1.3-5.2.5-6.5-1.7l-36.7-63.7c-.9-1.5-2.3-2.7-4.1-3.1-1.7-.5-3.6-.2-5.1.7s-2.7 2.4-3.1 4.1c-.5 1.7-.2 3.6.7 5.1l36.8 63.7c1.3 2.3.5 5.2-1.7 6.5-.9.4-1.7.6-2.5.6z\"><\/path><path id=\"_297760712\" d=\"m374.3 259.1c-1.6 0-3.2-.8-4.1-2.4l-14.5-25c-4.5-7.7-1.8-17.7 5.9-22.2s17.7-1.8 22.2 5.9l14.5 25c1.3 2.3.5 5.2-1.7 6.5-2.3 1.3-5.2.5-6.5-1.7l-14.5-25c-1.9-3.2-6-4.3-9.2-2.5-3.2 1.9-4.3 6-2.5 9.2l14.5 25c1.3 2.3.5 5.2-1.7 6.5-.8.5-1.6.7-2.4.7z\"><\/path><path id=\"_297761096\" d=\"m394.2 247.6c-1.6 0-3.2-.8-4.1-2.4l-14.5-25c-4.5-7.7-1.8-17.7 5.9-22.2 3.7-2.2 8.1-2.7 12.3-1.6s7.7 3.8 9.8 7.5l14.5 25c1.3 2.3.5 5.2-1.7 6.5-2.3 1.3-5.2.5-6.5-1.7l-14.5-25c-.9-1.5-2.3-2.7-4.1-3.1-1.8-.5-3.6-.2-5.1.7-3.2 1.9-4.3 6-2.5 9.2l14.5 25c1.3 2.3.5 5.2-1.7 6.5-.7.4-1.5.6-2.3.6z\"><\/path><path id=\"_297760640\" d=\"m389.6 324.9c-15.7 0-32-14.5-44.6-25.8-2.5-2.2-4.8-4.3-6.9-6l-30.7-17.7c-8.7-5-11.7-16.2-6.7-24.9s16.2-11.7 24.9-6.7l31 17.9c2.3 1.3 3 4.2 1.7 6.5s-4.2 3-6.5 1.7l-31-17.9c-4.2-2.4-9.5-1-12 3.2-2.4 4.2-1 9.5 3.2 12l31 17.9c.2.1.5.3.7.5 2.3 1.9 4.8 4.1 7.4 6.5 13.7 12.2 32.5 28.9 45.5 21.4l45.6-26.3c10.2-5.9 13.8-19 7.9-29.3l-35-60.6c-.9-1.6-2.4-2.7-4.1-3.1-1.7-.5-3.6-.2-5.1.7-3.2 1.9-4.3 6-2.5 9.2l14.5 25c1.3 2.3.5 5.2-1.7 6.5-2.3 1.3-5.2.5-6.5-1.7l-14.5-25c-4.5-7.7-1.8-17.7 5.9-22.2 3.7-2.2 8.1-2.7 12.3-1.6s7.7 3.8 9.8 7.5l35 60.6c8.5 14.8 3.4 33.7-11.3 42.2l-45.6 26.3c-3.6 2.2-7.6 3.2-11.7 3.2z\"><\/path><path id=\"_297760904\" d=\"m448.8 250.3c-2.6 0-4.7-2.1-4.7-4.7v-127.7h-65.8c-2.6 0-4.7-2.1-4.7-4.7s2.1-4.7 4.7-4.7h70.6c2.6 0 4.7 2.1 4.7 4.7v132.5c-.1 2.5-2.2 4.6-4.8 4.6zm0 124.3h-415.3c-2.6 0-4.7-2.1-4.7-4.7v-256.7c0-2.6 2.1-4.7 4.7-4.7h70.6c2.6 0 4.7 2.1 4.7 4.7s-2.1 4.7-4.7 4.7h-65.8v247.2h405.8v-76.6c0-2.6 2.1-4.7 4.7-4.7s4.7 2.1 4.7 4.7v81.3c0 2.6-2.1 4.8-4.7 4.8z\"><\/path><path id=\"_297760568\" d=\"m424.6 208.4c-2.6 0-4.7-2.1-4.7-4.7v-61.6h-41.6c-2.6 0-4.7-2.1-4.7-4.7s2.1-4.7 4.7-4.7h46.3c2.6 0 4.7 2.1 4.7 4.7v66.3c0 2.6-2.1 4.7-4.7 4.7zm0 141.9h-366.8c-2.6 0-4.7-2.1-4.7-4.7v-208.3c0-2.6 2.1-4.7 4.7-4.7h46.4c2.6 0 4.7 2.1 4.7 4.7s-2.1 4.7-4.7 4.7h-41.6v198.8h357.4v-37.8c0-2.6 2.1-4.7 4.7-4.7s4.7 2.1 4.7 4.7v42.7c-.1 2.5-2.2 4.6-4.8 4.6z\"><\/path><path id=\"_297760136\" d=\"m269.6 436.6h-56.9c-2.6 0-4.7-2.1-4.7-4.7v-62.1c0-2.6 2.1-4.7 4.7-4.7s4.7 2.1 4.7 4.7v57.3h47.4v-57.3c0-2.6 2.1-4.7 4.7-4.7s4.7 2.1 4.7 4.7v62.1c.2 2.6-2 4.7-4.6 4.7z\"><\/path><path id=\"_297760448\" d=\"m337.7 458.1h-193.1c-1.6 0-3.1-.8-4-2.2s-1-3-.4-4.5l14.5-32.7c.7-1.6 2.2-2.7 3.9-2.8l53.6-4.3c2.6-.2 4.9 1.7 5.1 4.3s-1.7 4.9-4.3 5.1l-50.8 4.1-10.4 23.5h178.5l-10.3-23.4-50.8-4.1c-2.6-.2-4.6-2.5-4.3-5.1.2-2.6 2.5-4.5 5.1-4.3l53.6 4.3c1.7.1 3.2 1.2 3.9 2.8l14.5 32.7c.7 1.5.5 3.2-.4 4.5-.8 1.3-2.3 2.1-3.9 2.1z\"><\/path><path id=\"_297760184\" d=\"m373.3 319.8h-269.2c-2.6 0-4.7-2.1-4.7-4.7v-276.9c0-2.6 2.1-4.7 4.7-4.7h274.1c2.6 0 4.7 2.1 4.7 4.7v174.9c0 2.6-2.1 4.7-4.7 4.7s-4.7-2.1-4.7-4.7v-170.1h-264.7v267.4h264.5c2.6 0 4.7 2.1 4.7 4.7.1 2.5-2.1 4.7-4.7 4.7z\"><\/path><path id=\"_297760208\" d=\"m378.2 92.9h-274.1c-2.6 0-4.7-2.1-4.7-4.7s2.1-4.7 4.7-4.7h274.1c2.6 0 4.7 2.1 4.7 4.7.1 2.6-2 4.7-4.7 4.7z\"><\/path><path id=\"_297760112\" d=\"m356.2 67.3h-18.5c-2.6 0-4.7-2.1-4.7-4.7s2.1-4.7 4.7-4.7h18.5c2.6 0 4.7 2.1 4.7 4.7s-2.1 4.7-4.7 4.7z\"><\/path><path id=\"_297760352\" d=\"m319.1 67.3h-18.5c-2.6 0-4.7-2.1-4.7-4.7s2.1-4.7 4.7-4.7h18.5c2.6 0 4.7 2.1 4.7 4.7s-2.1 4.7-4.7 4.7z\"><\/path><path id=\"_297760520\" d=\"m282 67.3h-18.5c-2.6 0-4.7-2.1-4.7-4.7s2.1-4.7 4.7-4.7h18.5c2.6 0 4.7 2.1 4.7 4.7s-2.1 4.7-4.7 4.7z\"><\/path><path id=\"_297760280\" d=\"m208.4 67.3h-82.3c-2.6 0-4.7-2.1-4.7-4.7s2.1-4.7 4.7-4.7h82.3c2.6 0 4.7 2.1 4.7 4.7.1 2.6-2 4.7-4.7 4.7z\"><\/path><path id=\"_297760256\" d=\"m136.6 132.9h19v-19.1h-19zm23.8 9.4h-28.5c-2.6 0-4.7-2.1-4.7-4.7v-28.6c0-2.6 2.1-4.7 4.7-4.7h28.5c2.6 0 4.7 2.1 4.7 4.7v28.6c0 2.6-2.1 4.7-4.7 4.7z\"><\/path><path id=\"_297813224\" d=\"m136.6 185.1h19v-19.1h-19zm23.8 9.5h-28.5c-2.6 0-4.7-2.1-4.7-4.7v-28.6c0-2.6 2.1-4.7 4.7-4.7h28.5c2.6 0 4.7 2.1 4.7 4.7v28.6c0 2.5-2.1 4.7-4.7 4.7z\"><\/path><path id=\"_297824960\" d=\"m136.6 237.3h19v-19.1h-19zm23.8 9.5h-28.5c-2.6 0-4.7-2.1-4.7-4.7v-28.6c0-2.6 2.1-4.7 4.7-4.7h28.5c2.6 0 4.7 2.1 4.7 4.7v28.6c0 2.5-2.1 4.7-4.7 4.7z\"><\/path><path id=\"_297812672\" d=\"m136.6 289.5h19v-19.1h-19zm23.8 9.5h-28.5c-2.6 0-4.7-2.1-4.7-4.7v-28.6c0-2.6 2.1-4.7 4.7-4.7h28.5c2.6 0 4.7 2.1 4.7 4.7v28.6c0 2.6-2.1 4.7-4.7 4.7z\"><\/path><path id=\"_297838400\" d=\"m350.4 118.2h-164.8c-2.6 0-4.7-2.1-4.7-4.7s2.1-4.7 4.7-4.7h164.9c2.6 0 4.7 2.1 4.7 4.7s-2.1 4.7-4.8 4.7z\"><\/path><path id=\"_297832568\" d=\"m268 137.9h-82.4c-2.6 0-4.7-2.1-4.7-4.7s2.1-4.7 4.7-4.7h82.4c2.6 0 4.7 2.1 4.7 4.7s-2.1 4.7-4.7 4.7z\"><\/path><path id=\"_297827888\" d=\"m279.9 274.8h-94.4c-2.6 0-4.7-2.1-4.7-4.7s2.1-4.7 4.7-4.7h94.4c2.6 0 4.7 2.1 4.7 4.7.1 2.6-2.1 4.7-4.7 4.7z\"><\/path><path id=\"_297823688\" d=\"m268 294.5h-82.4c-2.6 0-4.7-2.1-4.7-4.7s2.1-4.7 4.7-4.7h82.4c2.6 0 4.7 2.1 4.7 4.7s-2.1 4.7-4.7 4.7z\"><\/path><path id=\"_297819704\" d=\"m293 222.6h-107.4c-2.6 0-4.7-2.1-4.7-4.7s2.1-4.7 4.7-4.7h107.4c2.6 0 4.7 2.1 4.7 4.7s-2.1 4.7-4.7 4.7z\"><\/path><path id=\"_297815552\" d=\"m268 242.3h-82.4c-2.6 0-4.7-2.1-4.7-4.7s2.1-4.7 4.7-4.7h82.4c2.6 0 4.7 2.1 4.7 4.7s-2.1 4.7-4.7 4.7z\"><\/path><path id=\"_297813032\" d=\"m350.4 170.4h-164.8c-2.6 0-4.7-2.1-4.7-4.7s2.1-4.7 4.7-4.7h164.9c2.6 0 4.7 2.1 4.7 4.7s-2.1 4.7-4.8 4.7z\"><\/path><path id=\"_297813200\" d=\"m268 190.1h-82.4c-2.6 0-4.7-2.1-4.7-4.7s2.1-4.7 4.7-4.7h82.4c2.6 0 4.7 2.1 4.7 4.7s-2.1 4.7-4.7 4.7z\"><\/path><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tOnline surveys\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f5046 elementor-widget elementor-widget-text-editor\" data-id=\"b7f5046\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">A popular source of data collection for Internet users, the survey is administered by various media including email, website integration and even social media. Rich in market insights, it also serves as a means for writing other content accessible upon registration (i.e. white paper).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-28492f2\" data-id=\"28492f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c15070b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c15070b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7af1912\" data-id=\"7af1912\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1980b54 elementor-view-stacked elementor-position-inline-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"1980b54\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"512\" viewBox=\"0 0 64 64\" width=\"512\"><g id=\"planning\"><path d=\"m38 25h-12a3 3 0 0 0 -3 3v3h-6a10 10 0 0 0 -10 10c0 5.08 3.87 10 10.59 10l-.8.79a1 1 0 0 0 .71 1.71c.56 0 .54-.13 3.21-2.79a1 1 0 0 0 .21-1.09c-.1-.26 0-.12-2.71-2.83a1 1 0 0 0 -1.42 1.42l.8.79c-5.5 0-8.59-3.9-8.59-8a8 8 0 0 1 8-8h6v3a3 3 0 0 0 3 3h12a3 3 0 0 0 3-3v-8a3 3 0 0 0 -3-3zm1 11a1 1 0 0 1 -1 1h-12a1 1 0 0 1 -1-1v-8a1 1 0 0 1 1-1h12a1 1 0 0 1 1 1z\"><\/path><path d=\"m38 43h-12a3 3 0 0 0 -3 3v8a3 3 0 0 0 3 3h12a3 3 0 0 0 3-3v-8a3 3 0 0 0 -3-3zm1 11a1 1 0 0 1 -1 1h-12a1 1 0 0 1 -1-1v-8a1 1 0 0 1 1-1h12a1 1 0 0 1 1 1z\"><\/path><path d=\"m36 11h-4a1 1 0 0 0 0 2h4a1 1 0 0 0 0-2z\"><\/path><path d=\"m28 13a1 1 0 0 0 0-2 1 1 0 0 0 0 2z\"><\/path><path d=\"m36 29h-4a1 1 0 0 0 0 2h4a1 1 0 0 0 0-2z\"><\/path><path d=\"m28 31a1 1 0 0 0 0-2 1 1 0 0 0 0 2z\"><\/path><path d=\"m34.79 47-3.79 3.84-1.79-1.84a1 1 0 0 0 -1.42 1.42c2.7 2.7 2.66 2.79 3.21 2.79s.4 0 5.21-4.79a1 1 0 0 0 -1.42-1.42z\"><\/path><path d=\"m57 23a10 10 0 0 0 -10-10h-6v-3a3 3 0 0 0 -3-3h-12a3 3 0 0 0 -3 3v8a3 3 0 0 0 3 3h12a3 3 0 0 0 3-3v-3h6a8 8 0 0 1 8 8c0 4-3 8-8.59 8l.8-.79a1 1 0 0 0 -1.42-1.42c-2.71 2.71-2.61 2.57-2.71 2.83a1 1 0 0 0 .21 1.09c2.71 2.7 2.71 2.79 3.21 2.79a1 1 0 0 0 .71-1.71l-.8-.79c6.74 0 10.59-4.93 10.59-10zm-18-5a1 1 0 0 1 -1 1h-12a1 1 0 0 1 -1-1v-8a1 1 0 0 1 1-1h12a1 1 0 0 1 1 1z\"><\/path><path d=\"m8 15h9.59l-.8.79a1 1 0 0 0 .71 1.71c.56 0 .54-.13 3.21-2.79a1 1 0 0 0 .21-1.09c-.1-.26 0-.12-2.71-2.83a1 1 0 0 0 -1.42 1.42l.8.79h-9.59a1 1 0 0 0 0 2z\"><\/path><path d=\"m36 15h-8a1 1 0 0 0 0 2h8a1 1 0 0 0 0-2z\"><\/path><path d=\"m36 33h-8a1 1 0 0 0 0 2h8a1 1 0 0 0 0-2z\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tWhite papers &amp; case studies\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa9a873 elementor-widget elementor-widget-text-editor\" data-id=\"fa9a873\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These publications are positioned as practical guides for their target readers. They respond to a specific business issue, while recognizing the company as an expert in its field. Internet users find the information they need by registering. Blessed bread for your <a href=\"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/business-development-marketing-digital\/business-development\/\">business development<\/a>!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1990af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1990af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-bed064a\" data-id=\"bed064a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-335f34b\" data-id=\"335f34b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d005f0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d005f0b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-eec8e61\" data-id=\"eec8e61\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1581f9 elementor-view-stacked elementor-position-inline-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"f1581f9\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"512\" viewBox=\"0 0 64 64\" width=\"512\"><g id=\"webinar\"><g><g><path d=\"m32.2549 47.5166c-.5522 0-1-.4473-1-1v-5.9199c0-.5527.4478-1 1-1s1 .4473 1 1v5.9199c0 .5527-.4478 1-1 1z\"><\/path><\/g><g><path d=\"m12.8892 47.5166c-.5522 0-1-.4473-1-1v-5.9199c0-.5527.4478-1 1-1s1 .4473 1 1v5.9199c0 .5527-.4478 1-1 1z\"><\/path><\/g><g><path d=\"m44.1436 32.8799h12.1177c.8306 0 1.5063-.6777 1.5063-1.5098v-3.8018c0-.832-.6758-1.5098-1.5063-1.5098h-12.1177c-.8311 0-1.5068.6777-1.5068 1.5098v3.8018c-.0001.832.6757 1.5098 1.5068 1.5098zm.4931-4.8213h11.1309v2.8213h-11.1309z\"><\/path><path d=\"m43.6367 37.4795h13.1309c.5522 0 1-.4473 1-1s-.4478-1-1-1h-13.1309c-.5522 0-1 .4473-1 1s.4478 1 1 1z\"><\/path><path d=\"m43.6367 42.3086h13.1309c.5522 0 1-.4473 1-1s-.4478-1-1-1h-13.1309c-.5522 0-1 .4473-1 1s.4478 1 1 1z\"><\/path><path d=\"m58.7246 12.8149c.0683-.4374.1143-.8821.1143-1.3384 0-4.7764-3.8857-8.6621-8.6621-8.6621h-7.7925c-4.7764 0-8.6621 3.8857-8.6621 8.6621 0 .4442.0403.8793.1058 1.3066h-2.4207v-1.293-.8379c0-4.1016-1.6909-6.293-3.1089-7.4092-2.0586-1.6191-5.0347-2.165-7.9624-1.4541-4.1914 1.0176-6.5952 4.248-6.5952 8.8633v.8379 1.293h-8.1544c-2.5288.0001-4.5864 2.0577-4.5864 4.587v31.583c0 2.5293 2.0576 4.5869 4.5864 4.5869h16.627l-3.1433 6.9727h-1.9681c-.5522 0-1 .4473-1 1s.4478 1 1 1h29.7959c.5522 0 1-.4473 1-1s-.4478-1-1-1h-1.9683l-3.146-6.9727h16.6265c2.5308 0 4.5899-2.0576 4.5899-4.5869v-31.583c0-2.4217-1.8935-4.3903-4.2754-4.5552zm-16.3403-8.0004h7.7925c3.6733 0 6.6621 2.9883 6.6621 6.6621s-2.9888 6.6631-6.6621 6.6631h-3.2891c-.2803 0-.5474.1172-.7368.3242l-2.6997 2.9414c-.5474.4307-.9307.4756-1.0464.4043-.0967-.0625-.1895-.3184-.104-.6543l.5303-1.7422c.0889-.292.0396-.6084-.1338-.8594s-.4521-.4092-.7568-.4297c-3.4868-.2314-6.2183-3.1514-6.2183-6.6475 0-3.6738 2.9887-6.662 6.6621-6.662zm-7.9948 9.9687c1.0774 2.5886 3.3715 4.5647 6.1887 5.166l-.2021.665c-.3057 1.1846.0674 2.3145.9512 2.8799.3599.2295.7651.3428 1.1948.3428.7168 0 1.5-.3145 2.248-.9258.0366-.0303.0713-.0635.1035-.0986l2.4536-2.6729h2.8496c3.6055 0 6.7009-2.2161 8.0031-5.3564h.2303c1.4282 0 2.5898 1.1602 2.5898 2.5869v28.1465h-21.6846v-7.6133c0-6.5088-4.8472-12.0977-11.1938-13.1104v-2.5129c2.0015-1.6207 3.2856-4.0942 3.2856-6.864v-.6328zm-15.4698 16.1276c-.0156.014-.035.0235-.0497.0385l-.3383.2617-2.886-4.0219c.6705-.2195 1.3674-.3761 2.0864-.4648l3.2293 2.6068zm1.1355 4.576-1.697 10.0298h-10.5262v-7.6133c0-4.2187 2.4031-7.9737 5.9346-9.9024l3.7446 5.2188c.1582.2207.3994.3672.668.4063.0483.0068.0967.0107.1445.0107.2202 0 .4355-.0732.6118-.209l.2193-.1697zm2.5185-7.4248-3.5479-2.8645v-1.6982c1.087.4791 2.2856.7498 3.5479.7498 1.2621 0 2.4608-.2707 3.5479-.7498v1.6982zm.0001 2.5501 1.7574 1.36-.968 2.4019h-1.6006l-.9643-2.3879zm-.6405 5.7619h1.2601l1.5441 9.1426h-4.3511zm2.2527-7.0429 3.2293-2.6068c.719.0887 1.4159.2454 2.0864.4648l-2.8856 4.0219zm1.7894 3.9132.237.1834c.1763.1367.3916.209.6118.209.0479 0 .0962-.0039.1445-.0107.2686-.0391.5098-.1855.668-.4063l3.7441-5.2188c3.5314 1.9287 5.9346 5.6837 5.9346 9.9023v7.6133h-10.5498l-1.6939-10.0299zm-5.1683-29.5119c2.3364-.5635 4.6748-.1611 6.2544 1.082 1.5244 1.2002 2.313 3.1084 2.3447 5.6758h-3.2802c-4.707 0-5.1919-.9199-6.0933-2.6289-.1929-.3652-.5938-.5752-1.0005-.5264-.4106.0479-.749.3438-.8521.7441-.6104 2.3682-.6665 2.4365-2.4385 2.4229.0489-3.5859 1.8438-5.9873 5.0655-6.7695zm-5.0664 8.7679c.0528.0005.1077.0016.1592.0016 1.7949 0 2.7793-.2617 3.54-1.9023 1.0889 1.2031 2.7954 1.8906 6.686 1.8906h3.2813v2.9258c0 3.7676-3.0654 6.833-6.8335 6.833-3.7676 0-6.833-3.0654-6.833-6.833zm-10.1543 2.2829h8.1543v.6328c0 2.7697 1.2838 5.243 3.2852 6.8638v2.5121c-6.3467 1.0138-11.1939 6.6026-11.1939 13.1114v7.6133h-2.832v-28.1465c0-1.4267 1.1602-2.5869 2.5864-2.5869zm37.149 45.7295h-21.4713l3.1433-6.9727h15.182zm15.6748-8.9727h-18.1979c-.001 0-.002-.0001-.0031 0h-34.6228c-1.4262 0-2.5864-1.1601-2.5864-2.5869v-1.4365h58v1.4365c0 1.4268-1.1616 2.5869-2.5898 2.5869z\"><\/path><path d=\"m31.5957 48.5674-.0483.0244c-.4932.249-.6665.8379-.418 1.3311.1748.3457.5337.54.9028.54.1577 0 .3174-.0361.4648-.1104.4932-.249.6909-.8506.4419-1.3438-.2485-.4921-.85-.6923-1.3432-.4413z\"><\/path><path d=\"m41.1045 10.5947h10.3521c.5522 0 1-.4473 1-1s-.4478-1-1-1h-10.3521c-.5522 0-1 .4473-1 1s.4477 1 1 1z\"><\/path><path d=\"m41.1045 14.6807h2.7549c.5522 0 1-.4473 1-1s-.4478-1-1-1h-2.7549c-.5522 0-1 .4473-1 1s.4477 1 1 1z\"><\/path><path d=\"m51.4565 12.6807h-2.7549c-.5522 0-1 .4473-1 1s.4478 1 1 1h2.7549c.5522 0 1-.4473 1-1s-.4477-1-1-1z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tWebinars\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb0ec6 elementor-widget elementor-widget-text-editor\" data-id=\"2bb0ec6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">A series of webinars offers several appointments to its audience. Firstly, a meeting with the customer is held to define the topics, the teams hosting each webinar, and the schedule to be followed during the live event. Then, each online event is promoted by several waves of digital communications, over 3 to 4 weeks. Finally, Odienz plays the role of presenter or moderator on D-Day, through its partnership with the <a href=\"https:\/\/www.ladata.ch\/\" target=\"_blank\" rel=\"noopener\">LaData<\/a> association.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5c83ed0\" data-id=\"5c83ed0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1294fdb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1294fdb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4e9237\" data-id=\"b4e9237\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b7dfe7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9b7dfe7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d525ec elementor-widget elementor-widget-heading\" data-id=\"4d525ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Who is this service for?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20a0024 elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"20a0024\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 512.001 512.001\" style=\"enable-background:new 0 0 512.001 512.001;\" xml:space=\"preserve\"><g>\t<g>\t\t<path d=\"M268.662,243.351c-3.91-3.91-10.24-3.91-14.15,0c-3.9,3.9-3.9,10.23,0,14.14c3.91,3.9,10.24,3.9,14.15,0   C272.562,253.581,272.562,247.251,268.662,243.351z\"><\/path>\t<\/g><\/g><g>\t<g>\t\t<path d=\"M395.933,116.07c-19.54-19.539-51.172-19.54-70.713,0c-19.489,19.489-19.49,51.209,0.003,70.714   c19.496,19.484,51.216,19.492,70.71-0.002C415.471,167.244,415.475,135.611,395.933,116.07z M381.791,172.639   c-11.693,11.694-30.727,11.694-42.426,0.002c-11.695-11.702-11.696-30.736-0.002-42.429c11.723-11.723,30.703-11.725,42.428,0   C393.514,141.934,393.516,160.915,381.791,172.639z\"><\/path>\t<\/g><\/g><g>\t<g>\t\t<path d=\"M509.07,2.929c-1.964-1.963-4.644-3.027-7.43-2.922c-2.261,0.081-56.096,2.245-120.091,24.864   c-51.28,18.106-94.023,44.029-127.042,77.049c-7.399,7.399-14.599,15.245-21.488,23.396c-32.648-19.218-58.81-13.192-75.349-4.341   c-38.081,20.38-61.652,75.716-61.652,115.296c0.003,4.044,2.44,7.691,6.176,9.238c1.237,0.513,2.537,0.762,3.825,0.762   c2.603,0,5.16-1.017,7.073-2.929c20.083-20.083,44.854-18.827,52.946-17.763l3.502,3.502c-6.892,16.4-12.444,32.708-16.516,48.569   c-1.47,5.74-0.974,11.814,1.211,17.37c-9.628,4.437-18.917,10.952-27.005,19.04c-25.741,25.742-30.968,88.476-31.178,91.134   c-0.23,2.917,0.828,5.789,2.897,7.858c1.883,1.882,4.43,2.929,7.07,2.929c0.262,0,0.525-0.01,0.788-0.031   c2.658-0.209,65.394-5.436,91.135-31.177c8.085-8.085,14.599-17.373,19.036-26.999c5.882,2.313,11.936,2.598,17.38,1.203   c15.854-4.071,32.16-9.621,48.562-16.514l3.502,3.502c1.063,8.093,2.319,32.864-17.763,52.945   c-2.859,2.86-3.715,7.161-2.167,10.897c1.547,3.737,5.193,6.173,9.238,6.173c39.58,0,94.915-23.571,115.295-61.652   c8.851-16.537,14.877-42.699-4.341-75.348c8.147-6.886,15.994-14.086,23.396-21.488c33.02-33.02,58.942-75.763,77.048-127.039   c22.62-63.998,24.783-117.834,24.864-120.094C512.092,7.584,511.033,4.893,509.07,2.929z M118.376,214.762   c6.212-30.063,24.255-63.052,48.735-76.154c16.359-8.754,34.24-7.896,53.252,2.511c-16.197,21.302-30.278,44.252-42.015,68.487   c-0.149-0.092-1.949-2.355-5.293-3.109C171.68,206.186,145.221,200.495,118.376,214.762z M183.8,370.63   c-13.75,13.75-46.005,21.002-66.392,23.963c2.962-20.388,10.215-52.642,23.964-66.391c7.7-7.7,16.628-13.538,25.602-16.826   l33.652,33.652C197.338,354.002,191.501,362.93,183.8,370.63z M229.39,339.603c-2.894,0.741-6.246-0.347-8.738-2.835   c-12.937-12.937-17.998-17.998-19.586-19.585c-2.912-2.912-10.053-10.053-25.826-25.827c-2.494-2.499-3.582-5.85-2.843-8.739   c3.203-12.474,7.392-25.272,12.486-38.193l82.695,82.695C254.655,332.214,241.859,336.402,229.39,339.603z M373.394,344.891   c-13.102,24.479-46.09,42.523-76.152,48.734c9.585-18.037,11.698-40.998,8.196-54.921c-0.813-3.234-2.923-4.86-3.041-5.051   c24.233-11.737,47.182-25.818,68.486-42.015C381.29,310.652,382.147,328.535,373.394,344.891z M395.94,243.35   c-9.011,9.01-18.714,17.715-28.84,25.872c-24.342,19.6-51.134,36.202-79.718,49.418l-94.02-94.018   c13.216-28.586,29.818-55.378,49.416-79.717c8.164-10.133,16.868-19.837,25.875-28.843   c29.625-29.626,67.859-53.204,113.671-70.176l83.792,83.792C449.146,175.489,425.568,213.723,395.94,243.35z M473.311,108.587   l-69.896-69.896c38.081-11.828,71.21-16.257,87.746-17.849C489.568,37.381,485.138,70.51,473.311,108.587z\"><\/path>\t<\/g><\/g><g>\t<g>\t\t<path d=\"M240.371,413.049c-3.907-3.905-10.239-3.903-14.143,0.002l-28.28,28.29c-3.904,3.906-3.903,10.238,0.002,14.142   c3.907,3.904,10.239,3.904,14.143-0.002l28.28-28.29C244.277,423.285,244.276,416.953,240.371,413.049z\"><\/path>\t<\/g><\/g><g>\t<g>\t\t<path d=\"M98.954,271.631c-3.904-3.906-10.235-3.906-14.142-0.002l-28.29,28.28c-3.906,3.904-3.907,10.236-0.003,14.142   c3.903,3.904,10.234,3.908,14.142,0.002l28.29-28.28C102.857,281.869,102.858,275.537,98.954,271.631z\"><\/path>\t<\/g><\/g><g>\t<g>\t\t<path d=\"M169.663,427.2c-3.903-3.905-10.236-3.905-14.142-0.001l-67.74,67.73c-3.906,3.905-3.906,10.237-0.001,14.142   c3.903,3.905,10.236,3.907,14.142,0.001l67.74-67.73C173.568,437.437,173.568,431.105,169.663,427.2z\"><\/path>\t<\/g><\/g><g>\t<g>\t\t<path d=\"M89.663,427.2c-3.904-3.905-10.237-3.905-14.142-0.001l-67.74,67.73c-3.906,3.905-3.906,10.237-0.001,14.142   c3.903,3.905,10.236,3.907,14.142,0.001l67.74-67.73C93.568,437.437,93.568,431.105,89.663,427.2z\"><\/path>\t<\/g><\/g><g>\t<g>\t\t<path d=\"M84.802,342.338c-3.904-3.904-10.237-3.904-14.142,0.001l-67.73,67.74c-3.905,3.906-3.905,10.237,0.001,14.143   c3.905,3.905,10.237,3.905,14.142-0.001l67.73-67.74C88.708,352.575,88.708,346.244,84.802,342.338z\"><\/path>\t<\/g><\/g><g>\t<g>\t\t<path d=\"M311.083,200.919c-3.906-3.905-10.236-3.905-14.143,0l-14.14,14.14c-3.905,3.905-3.905,10.237,0,14.143   c3.906,3.905,10.237,3.905,14.143,0l14.14-14.14C314.988,211.157,314.988,204.825,311.083,200.919z\"><\/path>\t<\/g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3715340 elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3715340\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"101px\" height=\"83px\" viewBox=\"0 0 101 83\"><g><path d=\"M99.5205078,80 C100.337609,80 101,80.6715729 101,81.5 C101,82.3284271 100.337609,83 99.5205078,83 L1.47949219,83 C0.662391215,83 0,82.3284271 0,81.5 C0,80.6715729 0.662391215,80 1.47949219,80 L99.5205078,80 Z\" id=\"Path\"><\/path><path d=\"M96.5154271,45 C97.3353341,45 98,45.6668174 98,46.4893784 L98,81.5106216 C98,82.3331826 97.3353341,83 96.5154271,83 C95.6955201,83 95.0308541,82.3331826 95.0308541,81.5106216 L95.0308541,47.9787568 L5.96914589,47.9787568 L5.96914589,81.5106216 C5.96914589,82.3170539 5.33028973,82.9737904 4.53261987,82.9992347 L4.48457294,83 C3.66466595,83 3,82.3331826 3,81.5106216 L3,46.4893784 C3,45.6668174 3.66466595,45 4.48457294,45 L96.5154271,45 Z\" id=\"Path\"><\/path><path d=\"M44.7053567,11.4552067 C45.0572797,9.64411611 47.607318,9.47473447 48.2009451,11.2222996 C48.2068176,11.2395872 48.2123608,11.2569829 48.2175719,11.2744773 L51.475736,22.2129407 L54.6198238,11.2896174 C54.6222371,11.281233 54.6247264,11.2728705 54.6272915,11.2645308 L54.6352138,11.2395813 C55.2096733,9.48576141 57.7614261,9.62810639 58.1363446,11.4524012 L60.9736496,26.1563079 C61.1257488,26.9445391 60.6038988,27.7056497 59.808065,27.8562959 C59.0122312,28.0069422 58.2437797,27.4900773 58.0916805,26.7018461 L56.1423741,16.5997081 L53.2326255,26.7096378 C53.2302231,26.7179847 53.2277453,26.7263099 53.2251923,26.7346125 L53.2173085,26.7594512 C52.6787596,28.4045392 50.333149,28.4165252 49.777304,26.7771543 C49.7715284,26.7601201 49.7660723,26.7429813 49.7609386,26.7257466 L46.7474811,16.6092014 L44.9110564,26.6873592 C44.7700215,27.4613021 44.0343692,27.9806633 43.2545355,27.8669722 L43.2067401,27.8592173 C42.4093853,27.716679 41.8796662,26.9609199 42.0235793,26.1711822 L44.7053567,11.4552067 Z\" id=\"Path\"><\/path><path d=\"M71.5798443,10 C72.3641746,10 73,10.6555412 73,11.4641924 C73,12.2728435 72.3641746,12.9283847 71.5798443,12.9283847 L66.8403114,12.9283847 L66.8403114,25.0716153 L71.5798443,25.0716153 C72.3487956,25.0716153 72.9750086,25.7017011 72.9992703,26.4884203 L73,26.5358076 C73,27.3444588 72.3641746,28 71.5798443,28 L65.4201557,28 C64.6358254,28 64,27.3444588 64,26.5358076 L64,11.4641924 C64,10.6555412 64.6358254,10 65.4201557,10 L71.5798443,10 Z\" id=\"Path\"><\/path><path d=\"M71.504354,18 C72.3303765,18 73,18.6715729 73,19.5 C73,20.3284271 72.3303765,21 71.504354,21 L65.495646,21 C64.6696235,21 64,20.3284271 64,19.5 C64,18.6715729 64.6696235,18 65.495646,18 L71.504354,18 Z\" id=\"Path\"><\/path><path d=\"M30.5343221,10.305017 C32.5844271,9.70116709 34.5898678,10.0361499 36.4133541,10.9382024 C36.8187065,11.1387245 37.1844476,11.3539108 37.5071533,11.5712078 C37.7099159,11.7077399 37.8603177,11.8206681 37.954306,11.8979045 C38.5824229,12.4140689 38.6636033,13.330301 38.1356275,13.9443663 C37.6076517,14.5584315 36.6704535,14.6377958 36.0423367,14.1216314 C36.0439775,14.1229798 36.0320808,14.1136162 36.0073731,14.0950646 C35.9567034,14.0570196 35.8945384,14.0126973 35.8216373,13.9636086 C35.6044538,13.817366 35.3523053,13.6690127 35.0717603,13.5302311 C33.8715978,12.9365279 32.6138881,12.7264439 31.391442,13.0865103 C29.7405717,13.572675 29.3755444,15.2534289 30.4082491,16.0432459 L30.4423222,16.0686611 L30.4793338,16.0844355 C30.5089241,16.0971171 30.540265,16.1105151 30.5733097,16.1246044 L30.6241485,16.1462539 C30.6864905,16.17277 30.7509107,16.2000575 30.8173167,16.2280679 L31.1292374,16.358829 C31.2374717,16.4039329 31.3498631,16.4504989 31.4661002,16.4983627 C32.3519361,16.86313 33.2772418,17.2278766 34.1940305,17.5675072 C34.3706929,17.632953 34.5456206,17.6969243 34.7185013,17.7592744 C38.0141941,18.9476497 39.5727967,21.425708 38.8088495,24.0070407 C38.1187125,26.338973 35.6886775,28 32.8642483,28 C30.3015106,28 27.9328368,26.9562176 26.3848222,25.2862412 C25.8338187,24.6918264 25.8800371,23.7732741 26.4880539,23.2345971 C27.0960706,22.6959202 28.0356422,22.7411047 28.5866456,23.3355194 C29.575816,24.4026225 31.1471059,25.0950289 32.8642483,25.0950289 C34.4052627,25.0950289 35.6441622,24.2481911 35.9544756,23.1996601 C36.2524557,22.192803 35.6146002,21.1786619 33.6901518,20.4847359 C33.5088764,20.4193582 33.3257957,20.3524053 33.1411091,20.2839869 C32.1875899,19.9307492 31.229646,19.553137 30.3126667,19.1755455 C29.9916468,19.0433568 29.6984043,18.9204978 29.4387083,18.8100407 C29.3473773,18.7711947 29.2666216,18.7366112 29.1971649,18.7066748 C29.1547968,18.6884139 29.1251863,18.6755742 29.1090586,18.6685409 C29.0374941,18.6373317 28.9685674,18.6006363 28.9029236,18.5587981 C25.5550548,16.4250298 26.4644538,11.5035521 30.5343221,10.305017 Z\" id=\"Path\"><\/path><path d=\"M80.3829565,0 C82.9328343,0 85,2.09225182 85,4.67307361 L85,33.3267278 C85,35.9075588 82.9328252,38 80.3829565,38 L69.3734307,38 C68.5607323,38 67.90191,37.3331826 67.90191,36.5106216 C67.90191,35.6880607 68.5607323,35.0212432 69.3734307,35.0212432 L80.3829565,35.0212432 C81.3073715,35.0212432 82.0569585,34.2624943 82.0569585,33.3267278 L82.0569585,4.67307361 C82.0569585,3.73737375 81.3074373,2.97875676 80.3829565,2.97875676 L20.6170435,2.97875676 C19.6925627,2.97875676 18.9430415,3.73737375 18.9430415,4.67307361 L18.9430415,33.3269264 C18.9430415,34.2626263 19.6925627,35.0212432 20.6170435,35.0212432 L63.0821891,35.0212432 C63.8948875,35.0212432 64.5537098,35.6880607 64.5537098,36.5106216 C64.5537098,37.3331826 63.8948875,38 63.0821891,38 L20.6170435,38 C18.0671657,38 16,35.9077482 16,33.3269264 L16,4.67307361 C16,2.09225182 18.0671657,0 20.6170435,0 L80.3829565,0 Z\" id=\"Path\"><\/path><path d=\"M78.5,35 C79.3284271,35 80,35.6386201 80,36.4263979 L80,45.5736021 C80,46.3613799 79.3284271,47 78.5,47 C77.6715729,47 77,46.3613799 77,45.5736021 L77,36.4263979 C77,35.6386201 77.6715729,35 78.5,35 Z\" id=\"Path\"><\/path><path d=\"M21.5,35 C22.3284271,35 23,35.6386201 23,36.4263979 L23,45.5736021 C23,46.3613799 22.3284271,47 21.5,47 C20.6715729,47 20,46.3613799 20,45.5736021 L20,36.4263979 C20,35.6386201 20.6715729,35 21.5,35 Z\" id=\"Path\"><\/path><path d=\"M72.5,35 C73.3284271,35 74,35.63861 74,36.4263753 L74,45.5736247 C74,46.36139 73.3284271,47 72.5,47 C71.6715729,47 71,46.36139 71,45.5736247 L71,36.4263753 C71,35.63861 71.6715729,35 72.5,35 Z\" id=\"Path\"><\/path><path d=\"M27.5,35 C28.3284271,35 29,35.63861 29,36.4263753 L29,45.5736247 C29,46.36139 28.3284271,47 27.5,47 C26.6715729,47 26,46.36139 26,45.5736247 L26,36.4263753 C26,35.63861 26.6715729,35 27.5,35 Z\" id=\"Path\"><\/path><path d=\"M35.5,76 C36.3284271,76 37,76.6492391 37,77.450116 L37,80.549884 C37,81.3507609 36.3284271,82 35.5,82 C34.6715729,82 34,81.3507609 34,80.549884 L34,77.450116 C34,76.6492391 34.6715729,76 35.5,76 Z\" id=\"Path\"><\/path><path d=\"M64.540398,67 C65.3465139,67 66,67.6789651 66,68.516511 L66,81.483489 C66,82.3210349 65.3465139,83 64.540398,83 C63.7342821,83 63.080796,82.3210349 63.080796,81.483489 L63.080796,70.033022 L37.919204,70.033022 L37.919204,71.758205 C37.919204,72.5793284 37.2910936,73.2480289 36.5068407,73.2739368 L36.459602,73.274716 C35.6534861,73.274716 35,72.5957509 35,71.758205 L35,68.516511 C35,67.6789651 35.6534861,67 36.459602,67 L64.540398,67 Z\" id=\"Path\"><\/path><path d=\"M29.516107,51 C30.3356385,51 31,51.63861 31,52.4263753 L31,61.5736247 C31,62.36139 30.3356385,63 29.516107,63 L10.483893,63 C9.66436153,63 9,62.36139 9,61.5736247 L9,52.4263753 C9,51.63861 9.66436153,51 10.483893,51 L29.516107,51 Z M28.032214,53.8527505 L11.967786,53.8527505 L11.967786,60.1472495 L28.032214,60.1472495 L28.032214,53.8527505 Z\" id=\"Rectangle\"><\/path><path d=\"M89.516107,51 C90.3356385,51 91,51.63861 91,52.4263753 L91,61.5736247 C91,62.36139 90.3356385,63 89.516107,63 L70.483893,63 C69.6643615,63 69,62.36139 69,61.5736247 L69,52.4263753 C69,51.63861 69.6643615,51 70.483893,51 L89.516107,51 Z M88.032214,53.8527505 L71.967786,53.8527505 L71.967786,60.1472495 L88.032214,60.1472495 L88.032214,53.8527505 Z\" id=\"Rectangle\"><\/path><path d=\"M64.540398,51 C65.3465139,51 66,51.63861 66,52.4263753 L66,61.5736247 C66,62.36139 65.3465139,63 64.540398,63 L36.459602,63 C35.6534861,63 35,62.36139 35,61.5736247 L35,52.4263753 C35,51.63861 35.6534861,51 36.459602,51 L64.540398,51 Z M63.080796,53.8527505 L37.919204,53.8527505 L37.919204,60.1472495 L63.080796,60.1472495 L63.080796,53.8527505 Z\" id=\"Rectangle\"><\/path><path d=\"M50.5,51 C51.3284271,51 52,51.63861 52,52.4263753 L52,61.5736247 C52,62.36139 51.3284271,63 50.5,63 C49.6715729,63 49,62.36139 49,61.5736247 L49,52.4263753 C49,51.63861 49.6715729,51 50.5,51 Z\" id=\"Path\"><\/path><path d=\"M50.5,67 C51.3284271,67 52,67.6789651 52,68.516511 L52,81.483489 C52,82.3210349 51.3284271,83 50.5,83 C49.6715729,83 49,82.3210349 49,81.483489 L49,68.516511 C49,67.6789651 49.6715729,67 50.5,67 Z\" id=\"Path\"><\/path><path d=\"M80.5,51 C81.3284271,51 82,51.63861 82,52.4263753 L82,61.5736247 C82,62.36139 81.3284271,63 80.5,63 C79.6715729,63 79,62.36139 79,61.5736247 L79,52.4263753 C79,51.63861 79.6715729,51 80.5,51 Z\" id=\"Path\"><\/path><path d=\"M19.5,51 C20.3284271,51 21,51.63861 21,52.4263753 L21,61.5736247 C21,62.36139 20.3284271,63 19.5,63 C18.6715729,63 18,62.36139 18,61.5736247 L18,52.4263753 C18,51.63861 18.6715729,51 19.5,51 Z\" id=\"Path\"><\/path><path d=\"M29.516107,67 C30.3356385,67 31,67.6421073 31,68.4341868 L31,74.5658132 C31,75.3578927 30.3356385,76 29.516107,76 L10.483893,76 C9.66436153,76 9,75.3578927 9,74.5658132 L9,68.4341868 C9,67.6421073 9.66436153,67 10.483893,67 L29.516107,67 Z M28.032214,69.8683735 L11.967786,69.8683735 L11.967786,73.1314352 L28.032214,73.1314352 L28.032214,69.8683735 Z\" id=\"Rectangle\"><\/path><path d=\"M19.5,67 C20.3284271,67 21,67.6421073 21,68.4341868 L21,74.5658132 C21,75.3578927 20.3284271,76 19.5,76 C18.6715729,76 18,75.3578927 18,74.5658132 L18,68.4341868 C18,67.6421073 18.6715729,67 19.5,67 Z\" id=\"Path\"><\/path><path d=\"M89.516107,67 C90.3356385,67 91,67.6421073 91,68.4341868 L91,74.5658132 C91,75.3578927 90.3356385,76 89.516107,76 L70.483893,76 C69.6643615,76 69,75.3578927 69,74.5658132 L69,68.4341868 C69,67.6421073 69.6643615,67 70.483893,67 L89.516107,67 Z M88.032214,69.8683735 L71.967786,69.8683735 L71.967786,73.1314352 L88.032214,73.1314352 L88.032214,69.8683735 Z\" id=\"Rectangle\"><\/path><path d=\"M80.5,67 C81.3284271,67 82,67.6421073 82,68.4341868 L82,74.5658132 C82,75.3578927 81.3284271,76 80.5,76 C79.6715729,76 79,75.3578927 79,74.5658132 L79,68.4341868 C79,67.6421073 79.6715729,67 80.5,67 Z\" id=\"Path\"><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a33d3ed elementor-widget elementor-widget-text-editor\" data-id=\"a33d3ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In short, content marketing not only makes it possible to showcase your expertise by reaching a more qualified audience, but also your SEO by costing less than traditional advertising. In this respect, it is an excellent introduction to any small and medium sized professional organization wishing to progress in digital marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c26f7f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c26f7f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-941ee6a\" data-id=\"941ee6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-457f8a2 elementor-widget elementor-widget-heading\" data-id=\"457f8a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">For further information<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2531ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2531ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24d0bec\" data-id=\"24d0bec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15513de with-pagination-no elementor-widget elementor-widget-odienz-plus-loin\" data-id=\"15513de\" data-element_type=\"widget\" data-widget_type=\"odienz-plus-loin.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"elementor-grid-3\">\n      <div class=\"elementor-usecases elementor-grid\">\n                        <article class=\"elementor-article elementor-grid-item elementor-repeater-item-3b59e00 post-5518 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing tag-content-marketing-en tag-ged-en\">\n                  <div class=\"elementor-article__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2508\" height=\"1012\" src=\"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Article-pour-Groupe-T2i-sur-Urbanisation-documentaire-powered-by-ODIENZ-consulting.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Article-pour-Groupe-T2i-sur-Urbanisation-documentaire-powered-by-ODIENZ-consulting.png 2508w, https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Article-pour-Groupe-T2i-sur-Urbanisation-documentaire-powered-by-ODIENZ-consulting-300x121.png 300w, https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Article-pour-Groupe-T2i-sur-Urbanisation-documentaire-powered-by-ODIENZ-consulting-1024x413.png 1024w, https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Article-pour-Groupe-T2i-sur-Urbanisation-documentaire-powered-by-ODIENZ-consulting-768x310.png 768w, https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Article-pour-Groupe-T2i-sur-Urbanisation-documentaire-powered-by-ODIENZ-consulting-1536x620.png 1536w, https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Article-pour-Groupe-T2i-sur-Urbanisation-documentaire-powered-by-ODIENZ-consulting-2048x826.png 2048w\" sizes=\"(max-width: 2508px) 100vw, 2508px\" \/><\/div>\n                  <div class=\"elementor-article__text\">\n                    <h6 class=\"elementor-article__category\">\n                      Digital marketing                    <\/h6>\n                    <h5 class=\"elementor-article__title\">\n                      Urbanization documentary, from production to reception of information                    <\/h5>\n                        <div class=\"elementor-article__read-more\">\n       <div class=\"elementor-button-wrapper\">\n                      <a\n                              href=\"https:\/\/odienz.ch\/en\/documentary-urbanization\/\"\n                            class=\"elementor-button-link elementor-button elementor-size-xs elementor-article__read_more_button\" role=\"button\">\n              <span class=\"elementor-button-content-wrapper\">\n                <span class=\"elementor-button-icon elementor-align-icon-right\">\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512;\" xml:space=\"preserve\"><g>  <g>   <path d=\"M506.134,241.843c-0.006-0.006-0.011-0.013-0.018-0.019l-104.504-104c-7.829-7.791-20.492-7.762-28.285,0.068   c-7.792,7.829-7.762,20.492,0.067,28.284L443.558,236H20c-11.046,0-20,8.954-20,20c0,11.046,8.954,20,20,20h423.557   l-70.162,69.824c-7.829,7.792-7.859,20.455-0.067,28.284c7.793,7.831,20.457,7.858,28.285,0.068l104.504-104   c0.006-0.006,0.011-0.013,0.018-0.019C513.968,262.339,513.943,249.635,506.134,241.843z\"><\/path>  <\/g><\/g><\/svg>\n                <\/span>\n                <span class=\"elementor-button-text\">\n                                      Read post                                  <\/span>\n              <\/span>\n            <\/a>\n                  <\/div>\n    <\/div>\n                      <\/div>\n                <\/article>\n                              <article class=\"elementor-article elementor-grid-item elementor-repeater-item-3ea1308 post-5477 page type-page status-publish has-post-thumbnail hentry\">\n                  <div class=\"elementor-article__thumbnail\"><img decoding=\"async\" src=\"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Nipcraft-Podcast-L-Esprit-Craft-1038x576-1.jpg\" title=\"Nipcraft-Podcast-L-Esprit-Craft-1038&#215;576\" alt=\"Nipcraft-Podcast-L-Esprit-Craft-1038x576\" loading=\"lazy\" \/><\/div>\n                  <div class=\"elementor-article__text\">\n                    <h6 class=\"elementor-article__category\">\n                                          <\/h6>\n                    <h5 class=\"elementor-article__title\">\n                      Nipcraft, the craft beer podcast co-hosted with La N\u00e9buleuse brewery                    <\/h5>\n                        <div class=\"elementor-article__read-more\">\n       <div class=\"elementor-button-wrapper\">\n                      <a\n                              href=\"https:\/\/podcasts.apple.com\/ch\/podcast\/nipcraft-nipcast\/id1470757380\"\n                target=\"_blank\"\n                rel=\"nofollow\"\n                            class=\"elementor-button-link elementor-button elementor-size-xs elementor-article__read_more_button\" role=\"button\">\n              <span class=\"elementor-button-content-wrapper\">\n                <span class=\"elementor-button-icon elementor-align-icon-right\">\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512;\" xml:space=\"preserve\"><g>  <g>   <path d=\"M506.134,241.843c-0.006-0.006-0.011-0.013-0.018-0.019l-104.504-104c-7.829-7.791-20.492-7.762-28.285,0.068   c-7.792,7.829-7.762,20.492,0.067,28.284L443.558,236H20c-11.046,0-20,8.954-20,20c0,11.046,8.954,20,20,20h423.557   l-70.162,69.824c-7.829,7.792-7.859,20.455-0.067,28.284c7.793,7.831,20.457,7.858,28.285,0.068l104.504-104   c0.006-0.006,0.011-0.013,0.018-0.019C513.968,262.339,513.943,249.635,506.134,241.843z\"><\/path>  <\/g><\/g><\/svg>\n                <\/span>\n                <span class=\"elementor-button-text\">\n                                      Read                                  <\/span>\n              <\/span>\n            <\/a>\n                  <\/div>\n    <\/div>\n                      <\/div>\n                <\/article>\n                              <article class=\"elementor-article elementor-grid-item elementor-repeater-item-675c674 post-5530 usecases type-usecases status-publish has-post-thumbnail hentry category-digital-marketing\">\n                  <div class=\"elementor-article__thumbnail\"><img decoding=\"async\" width=\"2558\" height=\"1184\" src=\"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Sondage-NPS-content-marketing-by-Odienz.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Sondage-NPS-content-marketing-by-Odienz.png 2558w, https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Sondage-NPS-content-marketing-by-Odienz-300x139.png 300w, https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Sondage-NPS-content-marketing-by-Odienz-1024x474.png 1024w, https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Sondage-NPS-content-marketing-by-Odienz-768x355.png 768w, https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Sondage-NPS-content-marketing-by-Odienz-1536x711.png 1536w, https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Sondage-NPS-content-marketing-by-Odienz-2048x948.png 2048w\" sizes=\"(max-width: 2558px) 100vw, 2558px\" \/><\/div>\n                  <div class=\"elementor-article__text\">\n                    <h6 class=\"elementor-article__category\">\n                      Digital marketing                    <\/h6>\n                    <h5 class=\"elementor-article__title\">\n                      Net Promoted Score (NPS): template to survey customer satisfaction                    <\/h5>\n                        <div class=\"elementor-article__read-more\">\n       <div class=\"elementor-button-wrapper\">\n                      <a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm odienz-usecases-widget__download\" role=\"button\" data-popup-id=\"4651\" data-file-url=\"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Template-NPS-Satisfaction-Client-content-marketing-by-Odienz.pdf\">\n              <span class=\"elementor-button-content-wrapper\">\n                <span class=\"elementor-button-icon elementor-align-icon-right\">\n                  <svg viewBox=\"0 0 20 18.1818182\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n                  <g id=\"Shape-4\">\n                  <path d=\"M20,15.7024793 L20,12.3966942 C20,11.9402605 19.626904,11.5702479 19.1666667,11.5702479 C18.7064294,11.5702479 18.3333333,11.9402605 18.3333333,12.3966942 L18.3333333,15.7024793 C18.3333333,16.158913 17.9602373,16.5289256 17.5,16.5289256 L2.5,16.5289256 C2.03976271,16.5289256 1.66666667,16.158913 1.66666667,15.7024793 L1.66666667,12.3966942 C1.66666667,11.9402605 1.29357062,11.5702479 0.833333333,11.5702479 C0.373096042,11.5702479 0,11.9402605 0,12.3966942 L0,15.7024793 C0,17.0717804 1.11928813,18.1818182 2.5,18.1818182 L17.5,18.1818182 C18.8807119,18.1818182 20,17.0717804 20,15.7024793 Z M14.6833333,11.3884298 L10.5166667,14.6942149 C10.213796,14.9315683 9.78620396,14.9315683 9.48333333,14.6942149 L5.31666667,11.3884298 C5.00191464,11.0937821 4.96701063,10.6092127 5.23633458,10.273186 C5.50565854,9.9371593 5.98954218,9.86155152 6.35,10.0991736 L9.16666667,12.3305785 L9.16666667,0.826446281 C9.16666667,0.370012603 9.53976271,0 10,0 C10.4602373,0 10.8333333,0.370012603 10.8333333,0.826446281 L10.8333333,12.3305785 L13.65,10.0991736 C13.8788127,9.88497594 14.2097676,9.8168541 14.5056331,9.92305501 C14.8014985,10.0292559 15.011822,10.2916696 15.0493921,10.6014854 C15.0869623,10.9113012 14.9453724,11.2156876 14.6833333,11.3884298 L14.6833333,11.3884298 Z\" id=\"Shape\"><\/path>\n                  <\/g>\n                  <\/svg>\n                <\/span>\n                <span class=\"elementor-button-text\">Download<\/span>\n              <\/span>\n            <\/a>\n                  <\/div>\n    <\/div>\n                      <\/div>\n                <\/article>\n                              <article class=\"elementor-article elementor-grid-item elementor-repeater-item-29f2eb2 post-5532 usecases type-usecases status-publish has-post-thumbnail hentry category-human-resources\">\n                  <div class=\"elementor-article__thumbnail\"><img decoding=\"async\" width=\"1742\" height=\"978\" src=\"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Etude-Organisation-RH-decentralisee-et-intelligence-collective-by-LaData-Odienz.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Etude-Organisation-RH-decentralisee-et-intelligence-collective-by-LaData-Odienz.png 1742w, https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Etude-Organisation-RH-decentralisee-et-intelligence-collective-by-LaData-Odienz-300x168.png 300w, https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Etude-Organisation-RH-decentralisee-et-intelligence-collective-by-LaData-Odienz-1024x575.png 1024w, https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Etude-Organisation-RH-decentralisee-et-intelligence-collective-by-LaData-Odienz-768x431.png 768w, https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Etude-Organisation-RH-decentralisee-et-intelligence-collective-by-LaData-Odienz-1536x862.png 1536w\" sizes=\"(max-width: 1742px) 100vw, 1742px\" \/><\/div>\n                  <div class=\"elementor-article__text\">\n                    <h6 class=\"elementor-article__category\">\n                      Human resources                    <\/h6>\n                    <h5 class=\"elementor-article__title\">\n                      HR study: 'Decentralized organization & collective intelligence'                    <\/h5>\n                        <div class=\"elementor-article__read-more\">\n       <div class=\"elementor-button-wrapper\">\n                      <a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm odienz-usecases-widget__download\" role=\"button\" data-popup-id=\"4651\" data-file-url=\"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Presentation_Etude_RH_Romande_LaData_content_marketing_by_LaData.pdf\">\n              <span class=\"elementor-button-content-wrapper\">\n                <span class=\"elementor-button-icon elementor-align-icon-right\">\n                  <svg viewBox=\"0 0 20 18.1818182\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n                  <g id=\"Shape-4\">\n                  <path d=\"M20,15.7024793 L20,12.3966942 C20,11.9402605 19.626904,11.5702479 19.1666667,11.5702479 C18.7064294,11.5702479 18.3333333,11.9402605 18.3333333,12.3966942 L18.3333333,15.7024793 C18.3333333,16.158913 17.9602373,16.5289256 17.5,16.5289256 L2.5,16.5289256 C2.03976271,16.5289256 1.66666667,16.158913 1.66666667,15.7024793 L1.66666667,12.3966942 C1.66666667,11.9402605 1.29357062,11.5702479 0.833333333,11.5702479 C0.373096042,11.5702479 0,11.9402605 0,12.3966942 L0,15.7024793 C0,17.0717804 1.11928813,18.1818182 2.5,18.1818182 L17.5,18.1818182 C18.8807119,18.1818182 20,17.0717804 20,15.7024793 Z M14.6833333,11.3884298 L10.5166667,14.6942149 C10.213796,14.9315683 9.78620396,14.9315683 9.48333333,14.6942149 L5.31666667,11.3884298 C5.00191464,11.0937821 4.96701063,10.6092127 5.23633458,10.273186 C5.50565854,9.9371593 5.98954218,9.86155152 6.35,10.0991736 L9.16666667,12.3305785 L9.16666667,0.826446281 C9.16666667,0.370012603 9.53976271,0 10,0 C10.4602373,0 10.8333333,0.370012603 10.8333333,0.826446281 L10.8333333,12.3305785 L13.65,10.0991736 C13.8788127,9.88497594 14.2097676,9.8168541 14.5056331,9.92305501 C14.8014985,10.0292559 15.011822,10.2916696 15.0493921,10.6014854 C15.0869623,10.9113012 14.9453724,11.2156876 14.6833333,11.3884298 L14.6833333,11.3884298 Z\" id=\"Shape\"><\/path>\n                  <\/g>\n                  <\/svg>\n                <\/span>\n                <span class=\"elementor-button-text\">Download<\/span>\n              <\/span>\n            <\/a>\n                  <\/div>\n    <\/div>\n                      <\/div>\n                <\/article>\n                              <article class=\"elementor-article elementor-grid-item elementor-repeater-item-ebbf53a post-5477 page type-page status-publish has-post-thumbnail hentry\">\n                  <div class=\"elementor-article__thumbnail\"><img decoding=\"async\" src=\"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Anticiper-le-besoin-du-patient-content-marketing-by-Odienz.png\" title=\"Anticiper-le-besoin-du-patient-content-marketing-by-Odienz\" alt=\"Anticiper-le-besoin-du-patient-content-marketing-by-Odienz\" loading=\"lazy\" \/><\/div>\n                  <div class=\"elementor-article__text\">\n                    <h6 class=\"elementor-article__category\">\n                                          <\/h6>\n                    <h5 class=\"elementor-article__title\">\n                      Webinar: 'Anticipate the patient\u2019s needs until he is put to bed'                    <\/h5>\n                        <div class=\"elementor-article__read-more\">\n       <div class=\"elementor-button-wrapper\">\n                      <a\n                              href=\"https:\/\/www.meetup.com\/ladata\/events\/277956457\/\"\n                target=\"_blank\"\n                rel=\"nofollow\"\n                            class=\"elementor-button-link elementor-button elementor-size-xs elementor-article__read_more_button\" role=\"button\">\n              <span class=\"elementor-button-content-wrapper\">\n                <span class=\"elementor-button-icon elementor-align-icon-right\">\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512;\" xml:space=\"preserve\"><g>  <g>   <path d=\"M506.134,241.843c-0.006-0.006-0.011-0.013-0.018-0.019l-104.504-104c-7.829-7.791-20.492-7.762-28.285,0.068   c-7.792,7.829-7.762,20.492,0.067,28.284L443.558,236H20c-11.046,0-20,8.954-20,20c0,11.046,8.954,20,20,20h423.557   l-70.162,69.824c-7.829,7.792-7.859,20.455-0.067,28.284c7.793,7.831,20.457,7.858,28.285,0.068l104.504-104   c0.006-0.006,0.011-0.013,0.018-0.019C513.968,262.339,513.943,249.635,506.134,241.843z\"><\/path>  <\/g><\/g><\/svg>\n                <\/span>\n                <span class=\"elementor-button-text\">\n                                      Read                                  <\/span>\n              <\/span>\n            <\/a>\n                  <\/div>\n    <\/div>\n                      <\/div>\n                <\/article>\n                    <\/div>\n          <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab87a5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab87a5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9be9f5b\" data-id=\"9be9f5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2522be2 elementor-widget elementor-widget-odienz-navigation\" data-id=\"2522be2\" data-element_type=\"widget\" data-widget_type=\"odienz-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"elementor-post-navigation\">\n      <div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n        <a href=\"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/business-development-marketing-digital\/brand-positioning\/\" rel=\"prev\">\n          <span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\">\n            <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"26px\" height=\"26px\" viewBox=\"0 0 451.847 451.847\" xml:space=\"preserve\"><g><path fill=\"#02578a\" d=\"M97.141,225.92c0-8.095,3.091-16.192,9.259-22.366L300.689,9.27c12.359-12.359,32.397-12.359,44.751,0 c12.354,12.354,12.354,32.388,0,44.748L173.525,225.92l171.903,171.909c12.354,12.354,12.354,32.391,0,44.744 c-12.354,12.365-32.386,12.365-44.745,0l-194.29-194.281C100.226,242.115,97.141,234.018,97.141,225.92z\"><\/path><\/g><\/svg>\n\n            <span class=\"elementor-screen-only\">Prev<\/span>\n          <\/span>\n          <span class=\"elementor-post-navigation__link__prev\">\n            <span class=\"post-navigation__prev--label\">Previous service<\/span>\n            <span class=\"post-navigation__prev--title\">\n              Brand positioning            <\/span>\n          <\/span>\n        <\/a>\n      <\/div>\n      <div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n        <a href=\"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/business-development-marketing-digital\/marketing-automation\/\" rel=\"next\">\n          <span class=\"elementor-post-navigation__link__next\">\n            <span class=\"post-navigation__next--label\">Next service<\/span>\n            <span class=\"post-navigation__next--title\">\n              Marketing automation            <\/span>\n          <\/span>\n          <span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\">\n            <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"26px\" height=\"26px\" viewBox=\"0 0 451.846 451.847\" xml:space=\"preserve\"><g><path fill=\"#02578a\" d=\"M345.441,248.292L151.154,442.573c-12.359,12.365-32.397,12.365-44.75,0c-12.354-12.354-12.354-32.391,0-44.744 L278.318,225.92L106.409,54.017c-12.354-12.359-12.354-32.394,0-44.748c12.354-12.359,32.391-12.359,44.75,0l194.287,194.284 c6.177,6.18,9.262,14.271,9.262,22.366C354.708,234.018,351.617,242.115,345.441,248.292z\"><\/path><\/g><\/svg>\n            <span class=\"elementor-screen-only\">Next<\/span>\n          <\/span>\n        <\/a>\n      <\/div>\n    <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Content marketing, a preamble to digital marketing Content marketing is all about creating and delivering valuable content. Useful and informative, it aims to develop its visibility with both prospects\/customers and search engines. Content marketing is also an essential component of any automation project. To sum up, our 3-step content marketing methodology: 1. Identify the target [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6034,"parent":5473,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5477","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content marketing, a preamble to digital marketing<\/title>\n<meta name=\"description\" content=\"To initiate or optimize your digital marketing strategy, content is king: in other words, content marketing becomes an weaponized arm of business development.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/business-development-marketing-digital\/content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content marketing, a preamble to digital marketing\" \/>\n<meta property=\"og:description\" content=\"To initiate or optimize your digital marketing strategy, content is king: in other words, content marketing becomes an weaponized arm of business development.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/business-development-marketing-digital\/content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Odienz Consulting s\u00e0rl\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-11T05:45:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/08\/Contenus-Articles-Postcasts-Videos-Odienz-Consulting-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1738\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/business-development-marketing-digital\/content-marketing\/\",\"url\":\"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/business-development-marketing-digital\/content-marketing\/\",\"name\":\"Content marketing, a preamble to digital marketing\",\"isPartOf\":{\"@id\":\"https:\/\/odienz.ch\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/business-development-marketing-digital\/content-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/business-development-marketing-digital\/content-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/08\/Contenus-Articles-Postcasts-Videos-Odienz-Consulting-scaled.jpeg\",\"datePublished\":\"2023-07-03T20:47:41+00:00\",\"dateModified\":\"2023-09-11T05:45:37+00:00\",\"description\":\"To initiate or optimize your digital marketing strategy, content is king: in other words, content marketing becomes an weaponized arm of business development.\",\"breadcrumb\":{\"@id\":\"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/business-development-marketing-digital\/content-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/business-development-marketing-digital\/content-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/business-development-marketing-digital\/content-marketing\/#primaryimage\",\"url\":\"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/08\/Contenus-Articles-Postcasts-Videos-Odienz-Consulting-scaled.jpeg\",\"contentUrl\":\"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/08\/Contenus-Articles-Postcasts-Videos-Odienz-Consulting-scaled.jpeg\",\"width\":2560,\"height\":1738,\"caption\":\"Contenus Articles, Livres blancs, Postcasts, Webinaires d'Odienz Consulting S\u00e0rl\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/business-development-marketing-digital\/content-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Services\",\"item\":\"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Let&rsquo;s wake up your market\",\"item\":\"https:\/\/odienz.ch\/en\/services-marketing-sales-hr\/business-development-marketing-digital\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Content marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/odienz.ch\/#website\",\"url\":\"https:\/\/odienz.ch\/\",\"name\":\"Odienz Consulting s\u00e0rl\",\"description\":\"Conseil en business development &amp; RH\",\"publisher\":{\"@id\":\"https:\/\/odienz.ch\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/odienz.ch\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/odienz.ch\/#organization\",\"name\":\"Odienz Consulting s\u00e0rl\",\"url\":\"https:\/\/odienz.ch\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/odienz.ch\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/06\/logo-odienz.png\",\"contentUrl\":\"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/06\/logo-odienz.png\",\"width\":392,\"height\":125,\"caption\":\"Odienz Consulting s\u00e0rl\"},\"image\":{\"@id\":\"https:\/\/odienz.ch\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Content marketing, a preamble to digital marketing","description":"To initiate or optimize your digital marketing strategy, content is king: in other words, content marketing becomes an weaponized arm of business development.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/business-development-marketing-digital\/content-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Content marketing, a preamble to digital marketing","og_description":"To initiate or optimize your digital marketing strategy, content is king: in other words, content marketing becomes an weaponized arm of business development.","og_url":"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/business-development-marketing-digital\/content-marketing\/","og_site_name":"Odienz Consulting s\u00e0rl","article_modified_time":"2023-09-11T05:45:37+00:00","og_image":[{"width":2560,"height":1738,"url":"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/08\/Contenus-Articles-Postcasts-Videos-Odienz-Consulting-scaled.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/business-development-marketing-digital\/content-marketing\/","url":"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/business-development-marketing-digital\/content-marketing\/","name":"Content marketing, a preamble to digital marketing","isPartOf":{"@id":"https:\/\/odienz.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/business-development-marketing-digital\/content-marketing\/#primaryimage"},"image":{"@id":"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/business-development-marketing-digital\/content-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/08\/Contenus-Articles-Postcasts-Videos-Odienz-Consulting-scaled.jpeg","datePublished":"2023-07-03T20:47:41+00:00","dateModified":"2023-09-11T05:45:37+00:00","description":"To initiate or optimize your digital marketing strategy, content is king: in other words, content marketing becomes an weaponized arm of business development.","breadcrumb":{"@id":"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/business-development-marketing-digital\/content-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/business-development-marketing-digital\/content-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/business-development-marketing-digital\/content-marketing\/#primaryimage","url":"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/08\/Contenus-Articles-Postcasts-Videos-Odienz-Consulting-scaled.jpeg","contentUrl":"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/08\/Contenus-Articles-Postcasts-Videos-Odienz-Consulting-scaled.jpeg","width":2560,"height":1738,"caption":"Contenus Articles, Livres blancs, Postcasts, Webinaires d'Odienz Consulting S\u00e0rl"},{"@type":"BreadcrumbList","@id":"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/business-development-marketing-digital\/content-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Services","item":"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/"},{"@type":"ListItem","position":2,"name":"Let&rsquo;s wake up your market","item":"https:\/\/odienz.ch\/en\/services-marketing-sales-hr\/business-development-marketing-digital\/"},{"@type":"ListItem","position":3,"name":"Content marketing"}]},{"@type":"WebSite","@id":"https:\/\/odienz.ch\/#website","url":"https:\/\/odienz.ch\/","name":"Odienz Consulting s\u00e0rl","description":"Conseil en business development &amp; RH","publisher":{"@id":"https:\/\/odienz.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/odienz.ch\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/odienz.ch\/#organization","name":"Odienz Consulting s\u00e0rl","url":"https:\/\/odienz.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/odienz.ch\/#\/schema\/logo\/image\/","url":"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/06\/logo-odienz.png","contentUrl":"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/06\/logo-odienz.png","width":392,"height":125,"caption":"Odienz Consulting s\u00e0rl"},"image":{"@id":"https:\/\/odienz.ch\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/odienz.ch\/en\/wp-json\/wp\/v2\/pages\/5477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/odienz.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/odienz.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/odienz.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/odienz.ch\/en\/wp-json\/wp\/v2\/comments?post=5477"}],"version-history":[{"count":60,"href":"https:\/\/odienz.ch\/en\/wp-json\/wp\/v2\/pages\/5477\/revisions"}],"predecessor-version":[{"id":6777,"href":"https:\/\/odienz.ch\/en\/wp-json\/wp\/v2\/pages\/5477\/revisions\/6777"}],"up":[{"embeddable":true,"href":"https:\/\/odienz.ch\/en\/wp-json\/wp\/v2\/pages\/5473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/odienz.ch\/en\/wp-json\/wp\/v2\/media\/6034"}],"wp:attachment":[{"href":"https:\/\/odienz.ch\/en\/wp-json\/wp\/v2\/media?parent=5477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}