{"id":5475,"date":"2023-07-03T20:47:25","date_gmt":"2023-07-03T20:47:25","guid":{"rendered":"https:\/\/odienz.ch\/services-marketing-sales-hr\/business-development-marketing-digital\/positionner-sa-marque\/"},"modified":"2023-09-11T05:46:27","modified_gmt":"2023-09-11T05:46:27","slug":"brand-positioning","status":"publish","type":"page","link":"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/business-development-marketing-digital\/brand-positioning\/","title":{"rendered":"Brand positioning"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5475\" class=\"elementor elementor-5475\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4086179 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4086179\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-e147e87\" data-id=\"e147e87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ceb15b elementor-widget elementor-widget-heading\" data-id=\"7ceb15b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing &amp; digital: <br \/>how to position your brand<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2a7b29 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d2a7b29\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c3fd70d\" data-id=\"c3fd70d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4707787 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4707787\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f5eab9e\" data-id=\"f5eab9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-b417b80\" data-id=\"b417b80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd56153 elementor-widget elementor-widget-text-editor\" data-id=\"dd56153\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Busy as it is with daily activities &#8211; the What &#8211; an organization rarely has the opportunity to question the Why of its actions. The clarity of its mission, however, facilitates the digital marketing activities to be carried out, particularly in <a href=\"https:\/\/odienz.ch\/en\/services-marketing-sales-hr\/business-development-marketing-digital\/content-marketing\/\">content marketing<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3cee71 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e3cee71\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9173e10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9173e10\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79f939c\" data-id=\"79f939c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ccff6d elementor-widget elementor-widget-text-editor\" data-id=\"0ccff6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Phillip Kotler, author and professor of marketing, defined brand positioning as <em>\u201cthe act of crafting the company\u2019s offering and image so that it occupies a distinct place in the mind of the target market\u201d<\/em>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b332a8 elementor-widget elementor-widget-spacer\" data-id=\"3b332a8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a83697b elementor-widget elementor-widget-text-editor\" data-id=\"a83697b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3 questions of strategic nature can then be addressed:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32150a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32150a1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b78723\" data-id=\"5b78723\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cacb270 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cacb270\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f611ea5\" data-id=\"f611ea5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12115d8 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"12115d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4e8b414\" data-id=\"4e8b414\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75ac718 elementor-widget elementor-widget-text-editor\" data-id=\"75ac718\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What is your <strong>purpose<\/strong>? The purpose of your business is the why of its existence, beyond money. It is the fundamental motivation that makes it exist. It is not (yet) about the product or service you are marketing, because your offer will evolve over time but not your purpose.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f355909 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f355909\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6242c2b\" data-id=\"6242c2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a021d9 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"5a021d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9818594\" data-id=\"9818594\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4f88cc elementor-widget elementor-widget-text-editor\" data-id=\"a4f88cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What are the profiles of your <strong>key customers<\/strong>? Key customers (who) are distinguished from others by the long-term value they bring to the company. Their profiles can be synthesized as <strong>Personas<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ef8ac3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef8ac3f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-890b3b7\" data-id=\"890b3b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfd055b elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"bfd055b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b2ecfb0\" data-id=\"b2ecfb0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7f0e5b elementor-widget elementor-widget-text-editor\" data-id=\"d7f0e5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What is your unique value proposition (or <strong>USP<\/strong> for Unique Selling Proposition)? It is a phrase that describes the promise of differentiated value (What) that a brand makes to its customers. This is THE main reason why they should buy its products or services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-afa2ecc elementor-widget elementor-widget-spacer\" data-id=\"afa2ecc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7338ed6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7338ed6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b74dc61 elementor-widget elementor-widget-spacer\" data-id=\"b74dc61\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c752b3 elementor-widget elementor-widget-heading\" data-id=\"7c752b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The WWW workshop created by Odienz allows your team to respond in 3 stages, in a conceded decentralized way:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fed3e99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fed3e99\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-20cab23\" data-id=\"20cab23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ffde7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ffde7f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f00c28f\" data-id=\"f00c28f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-386850d elementor-view-stacked elementor-shape-circle elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"386850d\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" 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4.7z\"><\/path><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tOnline Survey\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12cc571 elementor-widget elementor-widget-text-editor\" data-id=\"12cc571\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The purpose of this step is to collect useful data for:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7703d68 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7703d68\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The preparation of of the 2 upcoming workshops<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The support of the teams at the operational level: the survey targets a wider audience of employees than that selected for the 2 workshops<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Monitoring business development oriented activities once the participatory process is completed.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6d5a205\" data-id=\"6d5a205\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4340448 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4340448\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a11a611\" data-id=\"a11a611\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5972cd7 elementor-view-stacked elementor-shape-circle elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"5972cd7\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" height=\"512\" viewBox=\"0 0 64 64\" width=\"512\" data-name=\"Layer 1\"><path d=\"m2 63h24a.99943.99943 0 0 0 1-1v-6a4.99022 4.99022 0 0 0 -3.47491-4.73688 4.45494 4.45494 0 0 0 .97491-2.76312 4.5 4.5 0 0 0 -9 0 4.45494 4.45494 0 0 0 .97491 2.76312 4.99243 4.99243 0 0 0 -2.47491 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d=\"m27 18h2v2h-2z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCo-building Workshop\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da9f904 elementor-widget elementor-widget-text-editor\" data-id=\"da9f904\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The 1st workshop allows to:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78b84bf elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"78b84bf\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Provide the results of the online survey to the participants<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Co-construct the notions of purpose, corporate values, Personas and USP<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Included: analyzing the strengths, weaknesses, opportunities and threats (SWOT analysis) underlying your business<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddecc00 elementor-widget elementor-widget-text-editor\" data-id=\"ddecc00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Lasting about 2 hours, the animation of this workshop is planned on site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-23d9130\" data-id=\"23d9130\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0e26276 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e26276\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2fee4c0\" data-id=\"2fee4c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45d32ec elementor-view-stacked elementor-shape-circle elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"45d32ec\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_5\" height=\"512\" viewBox=\"0 0 64 64\" width=\"512\"><g><path d=\"m18 53c6.065 0 11-4.935 11-11s-4.935-11-11-11-11 4.935-11 11 4.935 11 11 11zm-8.941-10h4.042c.399 1.956 1.943 3.5 3.899 3.899v4.042c-4.165-.463-7.478-3.776-7.941-7.941zm8.941-4c1.654 0 3 1.346 3 3s-1.346 3-3 3-3-1.346-3-3 1.346-3 3-3zm1 11.941v-4.042c1.956-.399 3.5-1.943 3.899-3.899h4.042c-.463 4.165-3.776 7.478-7.941 7.941zm7.941-9.941h-4.042c-.399-1.956-1.943-3.5-3.899-3.899v-4.042c4.165.463 7.478 3.776 7.941 7.941zm-9.941-7.941v4.042c-1.956.399-3.5 1.943-3.899 3.899h-4.042c.463-4.165 3.776-7.478 7.941-7.941z\"><\/path><path d=\"m35 21c0 6.617 5.383 12 12 12s12-5.383 12-12-5.383-12-12-12-12 5.383-12 12zm22 0c0 5.514-4.486 10-10 10s-10-4.486-10-10 4.486-10 10-10 10 4.486 10 10z\"><\/path><path d=\"m51 36.473c6.889-1.783 12-8.034 12-15.473 0-8.485-6.644-15.429-15-15.949v-4.051h-42v28.958l-2.658 2.658 1.312 2.549c-.362.71-.67 1.456-.919 2.229l-2.735.877v7.459l2.734.876c.249.774.557 1.521.919 2.229l-1.312 2.549 2.659 2.658v8.958h42v-8.101c2.279-.465 4-2.484 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2.735h7.459l.876-2.734c.774-.249 1.521-.557 2.229-.919l2.549 1.311 5.274-5.273-1.312-2.549c.362-.709.67-1.455.919-2.229l2.735-.878v-7.459l-2.734-.876c-.249-.773-.557-1.52-.919-2.229l1.312-2.549-5.274-5.274-2.549 1.312c-.71-.362-1.456-.67-2.229-.919l-.878-2.735h-7.459l-.876 2.734c-.773.249-1.52.557-2.229.919l-2.549-1.312-.616.617v-24.958h38v2.051c-8.356.52-15 7.464-15 15.949 0 7.439 5.111 13.69 12 15.473v1.527c0 .537.153 1.034.401 1.471-.839.532-1.401 1.464-1.401 2.529v8c0 2.414 1.721 4.434 4 4.899v6.101zm42-11c0 1.654-1.346 3-3 3s-3-1.346-3-3v-8c0-.552.448-1 1-1h1 2 1c.552 0 1 .448 1 1z\"><\/path><path d=\"m41.707 21.293-1.414 1.414 3.707 3.707 9.707-9.707-1.414-1.414-8.293 8.293z\"><\/path><path d=\"m10 15h20v-10h-20zm2-8h16v6h-16z\"><\/path><path d=\"m10 17h2v2h-2z\"><\/path><path d=\"m14 17h15v2h-15z\"><\/path><path d=\"m10 21h19v2h-19z\"><\/path><path d=\"m33 57h8v2h-8z\"><\/path><path d=\"m33 53h8v2h-8z\"><\/path><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tValidation Workshop\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f14fb93 elementor-widget elementor-widget-text-editor\" data-id=\"f14fb93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The objective here is the presentations of the elements co-constructed with the participants during the 1st workshop to have a final round of feedback before the delivery of the finalized deliverables:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0e6222 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a0e6222\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Online survey results (.xls)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Document summarizing the notions of purpose, SWOT analysis, Personas and brand promises (.pptx, .pdf)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5b71d2 elementor-widget elementor-widget-text-editor\" data-id=\"e5b71d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Optional: a restitution session to present the concepts co-constructed internally<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b689b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b689b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b665c81\" data-id=\"b665c81\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8783be4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8783be4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-150c959 elementor-widget elementor-widget-heading\" data-id=\"150c959\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Who is this post addressed to?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24ab23f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24ab23f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e7e27fc\" data-id=\"e7e27fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3ceb4c elementor-position-inline-start elementor-widget__width-auto elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"a3ceb4c\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" height=\"512\" viewBox=\"0 0 511.997 511.997\" width=\"512\"><g><g><path d=\"m341.052 213.808c8.531-8.444 13.826-20.15 13.826-33.073 0-25.668-20.887-46.55-46.56-46.55-19.783 0-37.317 12.541-43.864 30.918-2.744-.506-5.567-.784-8.456-.784s-5.711.278-8.456.784c-6.547-18.378-24.082-30.918-43.864-30.918-25.673 0-46.56 20.882-46.56 46.55 0 12.923 5.296 24.629 13.827 33.073-20.464 11.657-33.638 33.731-33.638 57.738 0 4.143 3.358 7.5 7.5 7.5s7.5-3.357 7.5-7.5c0-21.203 13.275-40.457 33.061-48.008 5.624 2.415 11.813 3.757 18.311 3.757 2.862 0 5.696-.276 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class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tMarketing team<br \/>within an SME\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6578784\" data-id=\"6578784\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-980388b elementor-position-inline-start elementor-widget__width-auto elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"980388b\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div 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data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"aller-plus-loin\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2bee932\" data-id=\"2bee932\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c6aede elementor-position-inline-start elementor-widget__width-auto elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"1c6aede\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" data-name=\"Layer 1\" viewBox=\"0 0 512 512\" width=\"512\" height=\"512\"><path d=\"M59.732,332.081V283.7a8,8,0,0,1,8-8H248V238.063a8,8,0,0,1,16,0V275.7H444.269a8,8,0,0,1,8,8v48.385a8,8,0,0,1-16,0V291.7H264v40.385a8,8,0,0,1-16,0V291.7H75.732v40.385a8,8,0,0,1-16,0Zm264,68.462v68.971a8,8,0,0,1-4,6.927L260,510.928a8,8,0,0,1-8,0l-59.731-34.487a8,8,0,0,1-4-6.927V400.543a8,8,0,0,1,4-6.928L252,359.13a8,8,0,0,1,8,0l59.73,34.485A8,8,0,0,1,323.73,400.543Zm-111.461,0L256,425.791l43.73-25.248L256,375.3Zm-8,64.352L248,490.144v-50.5L204.269,414.4Zm103.461,0V414.4L264,439.647v50.5ZM135.462,400.543v68.971a8,8,0,0,1-4,6.927L71.731,510.928a8,8,0,0,1-8,0L4,476.441a8,8,0,0,1-4-6.927V400.543a8,8,0,0,1,4-6.928L63.731,359.13a8,8,0,0,1,8,0l59.731,34.485A8,8,0,0,1,135.462,400.543ZM24,400.543l43.731,25.248,43.731-25.248L67.731,375.3ZM16,464.9l43.731,25.249v-50.5L16,414.4Zm103.462,0V414.4L75.731,439.647v50.5ZM512,400.543v68.971a8,8,0,0,1-4,6.927l-59.73,34.487a8,8,0,0,1-8,0l-59.732-34.487a8,8,0,0,1-4-6.927V400.543a8,8,0,0,1,4-6.928L440.27,359.13a8,8,0,0,1,8,0L508,393.615A8,8,0,0,1,512,400.543Zm-111.462,0,43.732,25.248L488,400.543,444.27,375.3Zm-8,64.352,43.732,25.249v-50.5L392.538,414.4ZM496,464.9V414.4l-43.73,25.248v50.5ZM248,147.7v5.015a8,8,0,0,0,16,0v-4.888c9.028-1.467,16.919-5.422,21.854-11.127a24.531,24.531,0,0,0,5.755-19.526c-1.8-14.843-13.319-24.111-34.234-27.544-17.845-2.931-18.186-9.941-18.313-12.579-.373-7.671,6.024-11.885,12.133-13.271a23.352,23.352,0,0,1,4.728-.567c.026,0,.051,0,.077,0,.053,0,.105-.007.158-.008,7.143-.055,14.567,3.21,18,11.38A8,8,0,1,0,288.907,68.4,33.6,33.6,0,0,0,264,48.041V42.963a8,8,0,0,0-16,0V48.11c-.114.024-.229.045-.343.071-15.391,3.49-25.268,15.406-24.576,29.649.5,10.3,6.4,23.439,31.7,27.593,17.438,2.862,20.353,8.816,20.944,13.683a8.609,8.609,0,0,1-1.975,7.131c-3.12,3.609-9.719,6.048-16.811,6.217-8.131.207-18.49-3.152-21-13.222a8,8,0,1,0-15.525,3.872C223.615,135.931,234.217,145.1,248,147.7ZM158.159,97.841A97.841,97.841,0,1,1,256,195.682,97.953,97.953,0,0,1,158.159,97.841Zm16,0A81.841,81.841,0,1,0,256,16,81.934,81.934,0,0,0,174.159,97.841Z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tManagers of <br>a new business unit\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6f402c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6f402c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17b80c9\" data-id=\"17b80c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b14c59 elementor-widget elementor-widget-heading\" data-id=\"3b14c59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">For more:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f864059 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f864059\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5d6ee6\" data-id=\"a5d6ee6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd67e09 with-pagination-no elementor-widget elementor-widget-odienz-plus-loin\" data-id=\"dd67e09\" data-element_type=\"widget\" data-widget_type=\"odienz-plus-loin.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"elementor-grid-3\">\n      <div class=\"elementor-usecases elementor-grid\">\n                        <article class=\"elementor-article elementor-grid-item elementor-repeater-item-c0aa3ad post-5526 usecases type-usecases status-publish has-post-thumbnail hentry category-digital-marketing\">\n                  <div class=\"elementor-article__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1576\" height=\"886\" src=\"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Positionner-sa-marque-Image-1-Template.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Positionner-sa-marque-Image-1-Template.png 1576w, https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Positionner-sa-marque-Image-1-Template-300x169.png 300w, https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Positionner-sa-marque-Image-1-Template-1024x576.png 1024w, https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Positionner-sa-marque-Image-1-Template-768x432.png 768w, https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Positionner-sa-marque-Image-1-Template-1536x864.png 1536w\" sizes=\"(max-width: 1576px) 100vw, 1576px\" \/><\/div>\n                  <div class=\"elementor-article__text\">\n                    <h6 class=\"elementor-article__category\">\n                      Digital marketing                    <\/h6>\n                    <h5 class=\"elementor-article__title\">\n                      Template for Personas ready to use(.pptx)                    <\/h5>\n                        <div class=\"elementor-article__read-more\">\n       <div class=\"elementor-button-wrapper\">\n                      <a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm odienz-usecases-widget__download\" role=\"button\" data-popup-id=\"4651\" data-file-url=\"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/PERSONAS-TEMPLATE-BY-ODIENZ-1.pptx\">\n              <span class=\"elementor-button-content-wrapper\">\n                <span class=\"elementor-button-icon elementor-align-icon-right\">\n                  <svg viewBox=\"0 0 20 18.1818182\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n                  <g id=\"Shape-4\">\n                  <path d=\"M20,15.7024793 L20,12.3966942 C20,11.9402605 19.626904,11.5702479 19.1666667,11.5702479 C18.7064294,11.5702479 18.3333333,11.9402605 18.3333333,12.3966942 L18.3333333,15.7024793 C18.3333333,16.158913 17.9602373,16.5289256 17.5,16.5289256 L2.5,16.5289256 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L14.6833333,11.3884298 Z\" id=\"Shape\"><\/path>\n                  <\/g>\n                  <\/svg>\n                <\/span>\n                <span class=\"elementor-button-text\">Download<\/span>\n              <\/span>\n            <\/a>\n                  <\/div>\n    <\/div>\n                      <\/div>\n                <\/article>\n                              <article class=\"elementor-article elementor-grid-item elementor-repeater-item-ab0818c post-5528 usecases type-usecases status-publish has-post-thumbnail hentry category-digital-marketing\">\n                  <div class=\"elementor-article__thumbnail\"><img decoding=\"async\" width=\"2554\" height=\"1450\" src=\"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Positionner-sa-marque-sondage-en-ligne-by-Odienz-Image2-1.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Positionner-sa-marque-sondage-en-ligne-by-Odienz-Image2-1.png 2554w, https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Positionner-sa-marque-sondage-en-ligne-by-Odienz-Image2-1-300x170.png 300w, https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Positionner-sa-marque-sondage-en-ligne-by-Odienz-Image2-1-1024x581.png 1024w, https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Positionner-sa-marque-sondage-en-ligne-by-Odienz-Image2-1-768x436.png 768w, https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Positionner-sa-marque-sondage-en-ligne-by-Odienz-Image2-1-1536x872.png 1536w, https:\/\/odienz.ch\/wp-content\/uploads\/2023\/07\/Positionner-sa-marque-sondage-en-ligne-by-Odienz-Image2-1-2048x1163.png 2048w\" sizes=\"(max-width: 2554px) 100vw, 2554px\" \/><\/div>\n                  <div class=\"elementor-article__text\">\n                    <h6 class=\"elementor-article__category\">\n                      Digital marketing                    <\/h6>\n                    <h5 class=\"elementor-article__title\">\n                      WWW Workshop Online Survey Preview (.pdf)                    <\/h5>\n                        <div class=\"elementor-article__read-more\">\n       <div class=\"elementor-button-wrapper\">\n                      <a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm odienz-usecases-widget__download\" role=\"button\" data-popup-id=\"4651\" data-file-url=\"<br \/>\n<b>Warning<\/b>:  Trying to access array offset on value of type bool in <b>\/home\/clients\/5996910230e1d90389cbe445e356ce6e\/sites\/odienz.ch\/wp-content\/themes\/odienz\/elementor\/plus_loin_widget.php<\/b> on line <b>205<\/b><br \/>\n\">\n              <span class=\"elementor-button-content-wrapper\">\n                <span class=\"elementor-button-icon elementor-align-icon-right\">\n                  <svg viewBox=\"0 0 20 18.1818182\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" 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The clarity of its mission, however, facilitates the digital marketing activities to be carried out, particularly in content marketing. Phillip Kotler, author and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6644,"parent":5473,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5475","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing &amp; digital: brand positioning<\/title>\n<meta name=\"description\" content=\"Before the What, the Why: brand positioning is a prerequisite for any business development, digital marketing or content marketing approach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/odienz.ch\/en\/services-in-marketing-sales-hr\/business-development-marketing-digital\/brand-positioning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing &amp; 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